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Valvoline VVV Reportable Segment — Advertising
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Where this comes from
Reported directly by Valvoline in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Valvoline’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 4:17 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001674910-26-000066
| (In millions) | Three months ended June 30 / 2026 | Three months ended June 30 / 2025 | Nine months ended June 30 / 2026 | Nine months ended June 30 / 2025 |
|---|---|---|---|---|
| Labor cost | 127.4 | 102.3 | 366.7 | 307.3 |
| Materials | 90.0 | 72.7 | 254.8 | 218.9 |
| Other service delivery costs | 112.3 | 86.4 | 314.3 | 249.3 |
| Advertising | 22.6 | 18.9 | 63.8 | 53.7 |
| Payroll and related costs | 40.6 | 31.6 | 114.8 | 89.7 |
| Other general and administrative | 39.8 | 32.3 | 129.9 | 103.4 |
| Other segment items (a) | 46.9 | 37.8 | 187.8 | 45.0 |
| Income from continuing operations | $65.0 | $57.0 | $78.1 | $189.2 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Valvoline's reportable segment — advertising?
- Valvoline (VVV) reported reportable segment — advertising of $22.6M in Q2 2026.
- How has Valvoline's reportable segment — advertising changed year-over-year?
- Valvoline's reportable segment — advertising increased by 19.6% year-over-year, from $18.9M to $22.6M.
- What is the long-term trend for Valvoline's reportable segment — advertising?
- Over 2 years (2023 to 2025), Valvoline's reportable segment — advertising has grown at a 10.8% compound annual growth rate (CAGR), from $60.5M to $74.3M.
- What does reportable segment — advertising mean?
- Reflects the expenditures dedicated to marketing, brand promotion, and customer acquisition efforts specific to the segment. This investment is critical for maintaining market position and driving future revenue growth.
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