What is Valvoline's reportable segment — advertising?

Valvoline (VVV) reported reportable segment — advertising of $21.1M in Q1 2026.

How has Valvoline's reportable segment — advertising changed year-over-year?

Valvoline's reportable segment — advertising increased by 20.6% year-over-year, from $17.5M to $21.1M.

What does reportable segment — advertising mean?

Reflects the expenditures dedicated to marketing, brand promotion, and customer acquisition efforts specific to the segment. This investment is critical for maintaining market position and driving future revenue growth.

Valvoline VVV Reportable Segment — Advertising

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CVNAReportable Segment — Advertising

$118M+63.9%

WSMReportable Segment — Advertising

$121.8M+3.4%

LOWReportable Segment — Advertising

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BOB

BOBSReportable segment — Advertising expenses

$38.26M+16.6%

LMNDReportable Segment — Advertising expenses

$54.3M+42.5%

ADTReportable Segment — Advertising costs

$21.74M+17.4%

Other financials

Income statement

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Revenue$503.8M+25.0%

Gross profit$187.0M+24.3%

Operating income$86.0M+28.6%

Net income$44.8M+19.1%

EPS (diluted)$0.35+20.7%

Balance sheet

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Cash & equivalents$84.7M+36.0%

Total debt$2.1B+47.7%

Total equity$353.1M+42.0%

Total assets$3.4B+39.5%

Cash flow

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Operating cash flow$95.4M+102%

CapEx$57.8M+11.6%

Free cash flow$37.6M+917%

Valuation

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Market cap$4.86B-3.1%

Enterprise value$6.83B+8.8%

P/E51.9×+33.2×

P/S2.6×-0.4×

Profitability

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Gross margin38.5%+0.2pp

Operating margin15.3%-10.9pp

Net margin5%-10.9pp

FCF margin5.4%+4.0pp

Returns & leverage

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Return on equity31.1%-142pp

Debt / equity5.8×+0.2×

Current ratio0.7×0.0×

Where this comes from

Reported directly by Valvoline in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Valvoline’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Valvoline's reportable segment — advertising?: Valvoline (VVV) reported reportable segment — advertising of $21.1M in Q1 2026.
How has Valvoline's reportable segment — advertising changed year-over-year?: Valvoline's reportable segment — advertising increased by 20.6% year-over-year, from $17.5M to $21.1M.
What does reportable segment — advertising mean?: Reflects the expenditures dedicated to marketing, brand promotion, and customer acquisition efforts specific to the segment. This investment is critical for maintaining market position and driving future revenue growth.