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AutoNation AN AN Reportable Segment, Premium Luxury — Advertising
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Where this comes from
Reported directly by AutoNation in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: AutoNation’s 10-Q, filed May 1, 2026.
- Filed
- May 1, 2026, 4:06 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-029317
| Line item | Domestic | Import | Premium Luxury | Auto Nation Finance | Total |
|---|---|---|---|---|---|
| Total cost of sales | 1,423.6 | 1,680.7 | 1,986.2 | ||
| Selling, general and administrative expenses: | |||||
| Compensation | 122.1 | 149.3 | 162.6 | ||
| Advertising | 18.1 | 26.3 | 18.0 | ||
| Store overhead | 48.0 | 55.9 | 82.2 | ||
| Total selling, general, and administrative expenses | 188.2 | 231.5 | 262.8 | ||
| Depreciation and amortization | 11.2 | 13.6 | 21.3 | ||
| Floorplan interest expense | 15.5 | 8.5 | 16.4 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is AutoNation's AN reportable segment, premium luxury — advertising?
- AutoNation (AN) reported AN reportable segment, premium luxury — advertising of $18M in Q1 2026.
- How has AutoNation's AN reportable segment, premium luxury — advertising changed year-over-year?
- AutoNation's AN reportable segment, premium luxury — advertising increased by 13.9% year-over-year, from $15.8M to $18M.
- What is the long-term trend for AutoNation's AN reportable segment, premium luxury — advertising?
- Over 3 years (2022 to 2025), AutoNation's AN reportable segment, premium luxury — advertising has grown at a 21.0% compound annual growth rate (CAGR), from $38M to $67.3M.
- What does AN reportable segment, premium luxury — advertising mean?
- Captures the net expenditures dedicated to marketing and promotional activities specifically aimed at the premium and luxury vehicle customer base. This investment is intended to drive brand awareness, showroom traffic, and customer acquisition in a competitive market. Analyzing this spend relative to revenue helps evaluate the effectiveness of the segment's marketing strategy.
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