Skip to content
OpenCapital
Get started

AutoNation AN AN Reportable Segment, Premium Luxury — Advertising

Other segment segments

AN Reportable Segment, Import
$26.3M+21.8%
AN Reportable Segment, Domestic
$18.1M+8.4%

Similar metrics at other companies

Williams-Sonoma logo
WSMReportable Segment — Advertising
$121.8M+3.4%
Carvana logo
CVNAReportable Segment — Advertising
$118M+63.9%
Lowe's Companies logo
LOWReportable Segment — Advertising
1%0.0pp
BOB
BOBSReportable segment — Advertising expenses
$38.26M+16.6%
Five Below logo
FIVEReportable Segment — Advertising costs
$18.37M+22.1%
Chewy logo
CHWYReportable Segment — Advertising and marketing
$206.1M+6.3%

Other financials

Income statement

See full
Revenue$6.6B-2.1%
Gross profit$1.2B-0.7%
Operating income$314.3M-6.5%
Net income$205.4M+17.0%
EPS (diluted)$5.85+31.5%

Balance sheet

See full
Cash & equivalents$125.9M-2.7%
Total debt$738.4M-81.8%
Total equity$2.2B-7.3%
Total assets$14.6B+9.7%

Cash flow

See full
Operating cash flow$22.2M+142%
CapEx$56.4M-25.0%
Free cash flow-$34.2M+73.2%

Valuation

See full
Market cap$6.32B+5.5%
Enterprise value$6.93B-28.8%
P/E9.3×+0.5×
P/S0.2×0.0×

Profitability

See full
Gross margin18%+0.1pp
Operating margin4.4%-0.4pp
Net margin2.5%0.0pp
FCF margin4.4%-1.3pp

Returns & leverage

See full
Return on equity29.3%+0.9pp
Debt / equity0.3×-1.4×
Current ratio0.8×0.0×

Where this comes from

Reported directly by AutoNation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: AutoNation’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

Ask your AI about AutoNation's an reportable segment, premium luxury — advertising.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is AutoNation's AN reportable segment, premium luxury — advertising?
AutoNation (AN) reported AN reportable segment, premium luxury — advertising of $18M in Q1 2026.
How has AutoNation's AN reportable segment, premium luxury — advertising changed year-over-year?
AutoNation's AN reportable segment, premium luxury — advertising increased by 13.9% year-over-year, from $15.8M to $18M.
What is the long-term trend for AutoNation's AN reportable segment, premium luxury — advertising?
Over 3 years (2022 to 2025), AutoNation's AN reportable segment, premium luxury — advertising has grown at a 21.0% compound annual growth rate (CAGR), from $38M to $67.3M.
What does AN reportable segment, premium luxury — advertising mean?
Captures the net expenditures dedicated to marketing and promotional activities specifically aimed at the premium and luxury vehicle customer base. This investment is intended to drive brand awareness, showroom traffic, and customer acquisition in a competitive market. Analyzing this spend relative to revenue helps evaluate the effectiveness of the segment's marketing strategy.