Grove Collaborative Holdings GROV Business Segments — Advertising
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Where this comes from
Reported directly by Grove Collaborative Holdings in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Grove Collaborative Holdings’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Grove Collaborative Holdings's business segments — advertising?
- Grove Collaborative Holdings (GROV) reported business segments — advertising of $1.16M in Q1 2026.
- How has Grove Collaborative Holdings's business segments — advertising changed year-over-year?
- Grove Collaborative Holdings's business segments — advertising decreased by 58.6% year-over-year, from $2.81M to $1.16M.
- What is the long-term trend for Grove Collaborative Holdings's business segments — advertising?
- Over 2 years (2023 to 2025), Grove Collaborative Holdings's business segments — advertising has grown at a -32.5% compound annual growth rate (CAGR), from $21.29M to $9.71M.
- What does business segments — advertising mean?
- Captures the total expenditure dedicated to marketing and promotional activities specifically for the reportable segment. This investment is intended to drive customer acquisition, brand awareness, and revenue growth. Analyzing this spend relative to revenue helps evaluate the effectiveness of the segment's marketing strategy.