Business Segments · Advertising
Reportable Segment — Advertising
Williams-Sonoma Reportable Segment — Advertising increased by 5.7% to $141.01M in Q3 2025 compared to the prior quarter. Year-over-year, this metric grew by 7.2%, from $131.58M to $141.01M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ2 2024
Last reportedQ4 2025
Rolls up toSales & Marketing
How to read this metric
High spending can drive growth, but if revenue does not increase proportionally, it may indicate diminishing returns on marketing investment.
Detailed definition
Measures the expenditures dedicated to marketing, promotional campaigns, and customer acquisition efforts within the seg...
Peer comparison
Comparable to 'Marketing Expense' or 'Selling, General, and Administrative' sub-components in retail and consumer brand companies.
Metric ID:
wsm_segment_reportable_segment_advertisingHistorical Data
6 periods
| Q1 '24 | Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | |
|---|---|---|---|---|---|---|
| Value | $123.25M | $143.77M | $131.58M | $117.75M | $133.42M | $141.01M |
| QoQ Change | — | +16.6% | -8.5% | -10.5% | +13.3% | +5.7% |
| YoY Change | — | — | — | -4.5% | -7.2% | +7.2% |
Range$117.75M – $143.77M
CAGR+11.4%
Avg YoY Growth-1.5%
Median YoY Growth-4.5%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Williams-Sonoma's reportable segment — advertising?
- Williams-Sonoma (WSM) reported reportable segment — advertising of $141.01M in Q3 2025.
- How has Williams-Sonoma's reportable segment — advertising changed year-over-year?
- Williams-Sonoma's reportable segment — advertising increased by 7.2% year-over-year, from $131.58M to $141.01M.
- What does reportable segment — advertising mean?
- The total amount of money spent on marketing and advertising to promote the business segment.