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Williams-Sonoma WSM Reportable Segment — Advertising
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Where this comes from
Reported directly by Williams-Sonoma in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Williams-Sonoma’s 10-Q, filed May 22, 2026.
- Filed
- May 22, 2026, 4:20 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000719955-26-000131
| (In thousands) | For the Thirteen Weeks Ended / May 3, 2026 | For the Thirteen Weeks Ended / May 4, 2025 |
|---|---|---|
| Cost of merchandise and shipping | 808,475 | 766,635 |
| Occupancy, excluding depreciation | 148,284 | 141,829 |
| Employment | 286,687 | 270,430 |
| Advertising | 121,801 | 117,750 |
| Other segment items 1 | 93,174 | 86,877 |
| Depreciation and amortization expense | 55,347 | 55,879 |
| Operating income | 291,688 | 290,713 |
| Interest income, net | 6,907 | 9,533 |
ITEM 1. FINANCIAL STATEMENTS (UNAUDITED)
FAQ
- What is Williams-Sonoma's reportable segment — advertising?
- Williams-Sonoma (WSM) reported reportable segment — advertising of $121.8M in Q1 2026.
- How has Williams-Sonoma's reportable segment — advertising changed year-over-year?
- Williams-Sonoma's reportable segment — advertising increased by 3.4% year-over-year, from $117.75M to $121.8M.
- What does reportable segment — advertising mean?
- Measures the expenditures dedicated to marketing, promotional campaigns, and customer acquisition efforts within the segment. This metric is essential for assessing the segment's investment in brand visibility and its effectiveness in driving customer traffic and sales.
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