H&R Block HRB Reportable Segment — Marketing and advertising

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FAQ

What is H&R Block's reportable segment — marketing and advertising?

H&R Block (HRB) reported reportable segment — marketing and advertising of $71.45M in Q2 2025.

How has H&R Block's reportable segment — marketing and advertising changed year-over-year?

H&R Block's reportable segment — marketing and advertising increased by 2.9% year-over-year, from $69.44M to $71.45M.

What is the long-term trend for H&R Block's reportable segment — marketing and advertising?

Over 2 years (2023 to 2025), H&R Block's reportable segment — marketing and advertising has grown at a -0.1% compound annual growth rate (CAGR), from $286.26M to $285.8M.

What does reportable segment — marketing and advertising mean?

This metric captures the total expenditures allocated to promotional activities, brand awareness campaigns, and customer acquisition efforts specifically for the reportable business segment. It reflects the company's investment strategy to drive client volume and maintain competitive positioning during peak tax seasons. Monitoring these costs relative to revenue helps assess the efficiency of marketing spend and the customer acquisition cost required to sustain market share.