Skip to content
OpenCapital
Get started

Better Home & Finance BETR Banking — Marketing and advertising

Other segment segments

Home Finance
$38.29M+12.7%

Similar metrics at other companies

Washington Trust Bancorp logo
WASHBanking — Advertising and promotion
$463K+33.0%
TFI
TFINBanking — Advertising and promotion
$354K-30.7%
Univest Financial Corporation logo
UVSPBanking1 — Marketing and advertising
$291K+83.0%
Great Southern Bancorp logo
GSBCBanking — Advertising Expense
$372K+28.3%
NBT
NBTBBanking — Marketing Expense
$892K-20.2%
Northrim BanCorp logo
NRIMCommunity Banking — Marketing expense
$756K+45.7%

Other financials

Income statement

See full
Revenue$47.5M+51.6%
Operating income-$56.6M+55.0%
Net income-$70.3M-39.1%
EPS (diluted)-$4.29-28.8%

Balance sheet

See full
Cash & equivalents$73.7M-36.9%
Total debt$4.4M-41.3%
Total equity$8.6M+108%
Total assets$1.6B+56.1%

Cash flow

See full
Operating cash flow-$125.2M-119%
CapEx$378.0K+87.1%
Free cash flow-$125.6M-119%

Valuation

See full
Market cap$482.69M+142%
Enterprise value$413.4M+360%
P/S2.7×+1.0×

Profitability

See full
Operating margin-343.9%—
Net margin-103.2%-30.0pp
FCF margin-133.4%-50.3pp

Returns & leverage

See full
Return on equity-875.5%-1,394pp
Debt / equity0.5×—
Current ratio0.1×+0.1×

Where this comes from

Reported directly by Better Home & Finance in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Better Home & Finance’s 10-K, filed March 13, 2026, on SEC EDGAR. View the filing →

Ask your AI about Better Home & Finance's banking — marketing and advertising.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Better Home & Finance's banking — marketing and advertising?
Better Home & Finance (BETR) reported banking — marketing and advertising of $15.75K in Q4 2025.
How has Better Home & Finance's banking — marketing and advertising changed year-over-year?
Better Home & Finance's banking — marketing and advertising increased by 3050.0% year-over-year, from $500 to $15.75K.
What does banking — marketing and advertising mean?
The expenses incurred to acquire new customers or promote banking products and services within the segment. This metric is a key indicator of the segment's growth strategy and customer acquisition efficiency. It allows for the evaluation of the return on investment for marketing spend in the banking sector.