Screener
Better Home & Finance BETR Banking — Marketing and advertising
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Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Better Home & Finance in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Better Home & Finance’s 10-K, filed March 13, 2026.
- Filed
- Mar 13, 2026, 4:50 PM EDT
- Fiscal year
- FY2025
- Accession
- 0001628280-26-017747
| Line item | Home Finance | Banking | Consolidated |
|---|---|---|---|
| Compensation and benefits | 161,503 | 12,723 | 174,226 |
| General and administrative | 41,602 | 3,721 | 45,323 |
| Technology | 25,772 | 2,102 | 27,874 |
| Marketing and advertising | 38,293 | 63 | 38,356 |
| Loan origination expense | 14,499 | — | 14,499 |
| Depreciation and amortization | 13,250 | 819 | 14,069 |
| Other expenses/(income) | 2,246 | 14,098 | 16,344 |
| Income tax expense (benefit) | 525 | (472) | 53 |
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Better Home & Finance's banking — marketing and advertising?
- Better Home & Finance (BETR) reported banking — marketing and advertising of $15.75K in Q4 2025.
- How has Better Home & Finance's banking — marketing and advertising changed year-over-year?
- Better Home & Finance's banking — marketing and advertising increased by 3050.0% year-over-year, from $500 to $15.75K.
- What does banking — marketing and advertising mean?
- The expenses incurred to acquire new customers or promote banking products and services within the segment. This metric is a key indicator of the segment's growth strategy and customer acquisition efficiency. It allows for the evaluation of the return on investment for marketing spend in the banking sector.
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