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Better Home & Finance BETR Home Finance — Marketing and advertising

Other segment segments

Banking
$63K+3,050%

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Other financials

Income statement

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Revenue$47.5M+51.6%
Operating income-$56.6M+55.0%
Net income-$70.3M-39.1%
EPS (diluted)-$4.29-28.8%

Balance sheet

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Cash & equivalents$73.7M-36.9%
Total debt$4.4M-41.3%
Total equity$8.6M+108%
Total assets$1.6B+56.1%

Cash flow

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Operating cash flow-$125.2M-119%
CapEx$378.0K+87.1%
Free cash flow-$125.6M-119%

Valuation

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Market cap$482.69M+142%
Enterprise value$413.4M+360%
P/S2.7×+1.0×

Profitability

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Operating margin-343.9%—
Net margin-103.2%-30.0pp
FCF margin-133.4%-50.3pp

Returns & leverage

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Return on equity-875.5%-1,394pp
Debt / equity0.5×—
Current ratio0.1×+0.1×

Where this comes from

Reported directly by Better Home & Finance in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Better Home & Finance’s 10-K, filed March 13, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Better Home & Finance's home finance — marketing and advertising?
Better Home & Finance (BETR) reported home finance — marketing and advertising of $9.57M in Q4 2025.
How has Better Home & Finance's home finance — marketing and advertising changed year-over-year?
Better Home & Finance's home finance — marketing and advertising increased by 12.7% year-over-year, from $8.5M to $9.57M.
What does home finance — marketing and advertising mean?
Measures the expenditure dedicated to customer acquisition and brand awareness for the home finance segment. This metric is vital for evaluating the cost of acquiring new borrowers and the effectiveness of the company's growth strategy. It allows investors to assess the return on investment for marketing spend relative to loan volume growth.