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Better Home & Finance BETR Home Finance — Marketing and advertising
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Where this comes from
Reported directly by Better Home & Finance in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Better Home & Finance’s 10-K, filed March 13, 2026.
- Filed
- Mar 13, 2026, 4:50 PM EDT
- Fiscal year
- FY2025
- Accession
- 0001628280-26-017747
| Line item | Home Finance | Banking | Consolidated |
|---|---|---|---|
| Compensation and benefits | 161,503 | 12,723 | 174,226 |
| General and administrative | 41,602 | 3,721 | 45,323 |
| Technology | 25,772 | 2,102 | 27,874 |
| Marketing and advertising | 38,293 | 63 | 38,356 |
| Loan origination expense | 14,499 | — | 14,499 |
| Depreciation and amortization | 13,250 | 819 | 14,069 |
| Other expenses/(income) | 2,246 | 14,098 | 16,344 |
| Income tax expense (benefit) | 525 | (472) | 53 |
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Better Home & Finance's home finance — marketing and advertising?
- Better Home & Finance (BETR) reported home finance — marketing and advertising of $9.57M in Q4 2025.
- How has Better Home & Finance's home finance — marketing and advertising changed year-over-year?
- Better Home & Finance's home finance — marketing and advertising increased by 12.7% year-over-year, from $8.5M to $9.57M.
- What does home finance — marketing and advertising mean?
- Measures the expenditure dedicated to customer acquisition and brand awareness for the home finance segment. This metric is vital for evaluating the cost of acquiring new borrowers and the effectiveness of the company's growth strategy. It allows investors to assess the return on investment for marketing spend relative to loan volume growth.
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