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Univest Financial Corporation UVSP Banking1 — Marketing and advertising
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Other financials
Where this comes from
Reported directly by Univest Financial Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Univest Financial Corporation’s 10-Q, filed July 28, 2026.
- Filed
- Jul 28, 2026, 2:15 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000102212-26-000037
| (Dollars in thousands) | Three Months Ended / Banking | Three Months Ended / Wealth Management | Three Months Ended / Insurance | Three Months Ended / Other | Three Months Ended / Consolidated |
|---|---|---|---|---|---|
| Equipment | 833 | 11 | 22 | 256 | 1,122 |
| Data processing | 2,665 | 383 | 150 | 1,429 | 4,627 |
| Professional fees | 707 | 229 | 12 | 1,081 | 2,029 |
| Marketing and advertising | 535 | 19 | 1 | 433 | 988 |
| Deposit insurance premiums | 1,118 | — | — | — | 1,118 |
| Intangible expense | 23 | — | 69 | — | 92 |
| Other segment items (2) | 5,804 | 540 | 67 | 591 | 7,002 |
| Intersegment expense (revenue) (3) | 7,495 | 159 | 112 | (7,766) | — |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Univest Financial Corporation's banking1 — marketing and advertising?
- Univest Financial Corporation (UVSP) reported banking1 — marketing and advertising of $535K in Q2 2026.
- How has Univest Financial Corporation's banking1 — marketing and advertising changed year-over-year?
- Univest Financial Corporation's banking1 — marketing and advertising increased by 59.7% year-over-year, from $335K to $535K.
- What is the long-term trend for Univest Financial Corporation's banking1 — marketing and advertising?
- Over 3 years (2022 to 2025), Univest Financial Corporation's banking1 — marketing and advertising has grown at a -18.4% compound annual growth rate (CAGR), from $1.62M to $882K.
- What does banking1 — marketing and advertising mean?
- This represents expenditures dedicated to promoting banking products, acquiring new customers, and maintaining brand awareness within the target market. It is a key indicator of the segment's growth strategy and its investment in customer acquisition.
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