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SelectQuote SLQT Life — Marketing and advertising

Other segment segments

Senior Segment
$69.06M-1.1%
Healthcare Services
$1.69M-13.0%

Similar metrics at other companies

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$90.9K-9.1%
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JXNLife — Direct
$61.5M-6.8%
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MAXLife insurance — Revenue
$5.84M+4.8%
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BHFLife — Total revenues
$241M-14.2%
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SNFCAAdvertising
$737.06K-10.5%
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UNMLife — Premium Income
$128.3M+7.0%

Other financials

Income statement

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Revenue$430.9M+5.6%
Gross profit$259.6M+5.6%
Operating income$35.9M+62.9%
Net income$40.2M+54.5%
EPS (diluted)$0.11+267%

Balance sheet

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Cash & equivalents$35.2M-59.2%
Total debt$404.8M-4.5%
Total equity$384.7M+9.9%
Total assets$1.3B+3.0%

Cash flow

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Operating cash flow$56.8M-20.2%
CapEx$947.0K-0.2%
Free cash flow$55.8M-20.4%

Valuation

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Market cap$139.42M-65.1%
Enterprise value$509.04M-34.8%
P/E1.5×-6.9×
P/S0.1×-0.2×

Profitability

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Gross margin54.2%-7.6pp
Operating margin5.4%—
Net margin5.6%+5.3pp
FCF margin-0.4%-3.3pp

Returns & leverage

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Return on equity25%+23.9pp
Debt / equity1.1×-0.2×
Current ratio1.6×-0.3×

Where this comes from

Reported directly by SelectQuote in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: SelectQuote’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is SelectQuote's life — marketing and advertising?
SelectQuote (SLQT) reported life — marketing and advertising of $23.13M in Q1 2026.
How has SelectQuote's life — marketing and advertising changed year-over-year?
SelectQuote's life — marketing and advertising increased by 6.2% year-over-year, from $21.79M to $23.13M.
What is the long-term trend for SelectQuote's life — marketing and advertising?
Over 2 years (2023 to 2025), SelectQuote's life — marketing and advertising has grown at a 8.7% compound annual growth rate (CAGR), from $67.9M to $80.27M.
What does life — marketing and advertising mean?
This reflects the expenditures dedicated to customer acquisition, lead generation, and brand awareness for the life insurance segment. It is a critical investment metric that drives the volume of insurance policy applications. Investors use this to assess the cost-effectiveness of the segment's customer acquisition strategy.