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Advertising at other companies

Great Southern Bancorp logo
Great Southern BancorpGSBC
$372K+28.3%
Home Federal Bancorp logo
Home Federal BancorpHFBL
$31K+40.9%

Segments

By segment

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Mortgage$544.22K-4.9%
Cemetery And Mortuary$101.94K-32.8%
Life Insurance$90.9K-9.1%

Other financials

Income statement

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Revenue$79.7M-3.6%
Gross profit$78.5M-3.7%
Net income$7.0M+9.2%
EPS (diluted)$0.27+8.0%

Balance sheet

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Cash & equivalents$162.1M+11.6%
Total debt$4.2M-22.1%
Total equity$425.5M+10.4%
Total assets$1.6B+3.7%

Cash flow

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Operating cash flow$32.9M+244%
CapEx$189.7K-57.0%
Free cash flow$32.8M+258%

Valuation

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Market cap$252.31M+3.1%
P/E7.3×-1.7×
P/S0.7×0.0×

Profitability

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Gross margin98.6%+0.1pp
Net margin10.2%+1.8pp
FCF margin29.3%+18.3pp

Returns & leverage

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Return on equity8.6%+0.6pp
Debt / equity0.0×

Where this comes from

Reported directly by Security National Financial Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Security National Financial Corporation’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Security National Financial Corporation's advertising?
Security National Financial Corporation (SNFCA) reported advertising of $737.06K in Q1 2026.
How has Security National Financial Corporation's advertising changed year-over-year?
Security National Financial Corporation's advertising decreased by 10.5% year-over-year, from $823.95K to $737.06K.
What is the long-term trend for Security National Financial Corporation's advertising?
Over 4 years (2021 to 2025), Security National Financial Corporation's advertising has grown at a -14.7% compound annual growth rate (CAGR), from $6.63M to $3.51M.
What does advertising mean?
This represents the total expenditure on marketing, branding, and promotional activities designed to attract new customers and retain existing ones. It is a discretionary operating expense used to drive top-line growth across the company's insurance, mortgage, and death care segments. Investors monitor this to evaluate the efficiency of the company's customer acquisition strategy.