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Security National Financial Corporation SNFCA Cemetery And Mortuary — Advertising Expense

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Other financials

Income statement

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Revenue$79.7M-3.6%
Gross profit$78.5M-3.7%
Net income$7.0M+9.2%
EPS (diluted)$0.27+8.0%

Balance sheet

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Cash & equivalents$162.1M+11.6%
Total debt$4.2M-22.1%
Total equity$425.5M+10.4%
Total assets$1.6B+3.7%

Cash flow

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Operating cash flow$32.9M+244%
CapEx$189.7K-57.0%
Free cash flow$32.8M+258%

Valuation

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Market cap$252.31M+3.1%
P/E7.3×-1.7×
P/S0.7×0.0×

Profitability

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Gross margin98.6%+0.1pp
Net margin10.2%+1.8pp
FCF margin29.3%+18.3pp

Returns & leverage

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Return on equity8.6%+0.6pp
Debt / equity0.0×

Where this comes from

Reported directly by Security National Financial Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Security National Financial Corporation’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Security National Financial Corporation's cemetery and mortuary — advertising expense?
Security National Financial Corporation (SNFCA) reported cemetery and mortuary — advertising expense of $101.94K in Q1 2026.
How has Security National Financial Corporation's cemetery and mortuary — advertising expense changed year-over-year?
Security National Financial Corporation's cemetery and mortuary — advertising expense decreased by 32.8% year-over-year, from $151.61K to $101.94K.
What is the long-term trend for Security National Financial Corporation's cemetery and mortuary — advertising expense?
Over 4 years (2021 to 2025), Security National Financial Corporation's cemetery and mortuary — advertising expense has grown at a 1.3% compound annual growth rate (CAGR), from $570.92K to $601.28K.
What does cemetery and mortuary — advertising expense mean?
The costs incurred for marketing, promotional activities, and advertising campaigns aimed at attracting new customers to the cemetery and mortuary services. This reflects the segment's investment in brand awareness and customer acquisition efforts.