KB Home KBH Homebuilding — Marketing and Advertising Expense

Similar metrics at other companies

MTHHomebuilding Segment — Selling Expense

$79.47M-16.1%

HOVHome Building — Selling General And Administrative Expense

$57M+11.6%

PHMHomebuilding — Selling, General and Administrative Expense

$96.26M-2.2%

TREEHome Segment — Segment marketing expense

$29.11M+21.9%

FBPMortgage Banking — Marketing And Advertising Expense

$241K+18.7%

NRIMHome Mortgage Lending — Marketing expense

$137K-8.7%

Questions, answered.

What is KB Home's homebuilding — marketing and advertising expense?

KB Home (KBH) reported homebuilding — marketing and advertising expense of $38.72M in Q4 2025.

How has KB Home's homebuilding — marketing and advertising expense changed year-over-year?

KB Home's homebuilding — marketing and advertising expense decreased by 2.4% year-over-year, from $39.66M to $38.72M.

What does homebuilding — marketing and advertising expense mean?

Captures the costs incurred to promote housing communities and attract potential homebuyers to the segment's offerings. Monitoring this expense relative to revenue helps assess the efficiency of the company's customer acquisition strategy.