First BanCorp FBP Mortgage Banking — Marketing And Advertising Expense

Other segment segments

Similar metrics at other companies

CFFIMortgage Banking — Marketing And Advertising Expense

$112K-20.0%

CFFICommunity Banking — Marketing And Advertising Expense

$420K+9.4%

CTB

CTBICommunity Banking Services — Marketing And Advertising Expense

$832K+5.4%

PDLBMarketing And Advertising Expense

$190K-28.6%

WSFSMarketing And Advertising Expense

$2.57M+33.4%

INBKMarketing And Advertising Expense

$706K+0.6%

FAQ

What is First BanCorp's mortgage banking — marketing and advertising expense?

First BanCorp (FBP) reported mortgage banking — marketing and advertising expense of $248K in Q2 2026.

How has First BanCorp's mortgage banking — marketing and advertising expense changed year-over-year?

First BanCorp's mortgage banking — marketing and advertising expense decreased by 6.8% year-over-year, from $266K to $248K.

What is the long-term trend for First BanCorp's mortgage banking — marketing and advertising expense?

Over 3 years (2022 to 2025), First BanCorp's mortgage banking — marketing and advertising expense has grown at a -6.5% compound annual growth rate (CAGR), from $1.37M to $1.12M.

What does mortgage banking — marketing and advertising expense mean?

This metric measures the total expenditure dedicated to promoting mortgage products and services to potential borrowers. It reflects the investment in lead generation, brand awareness, and customer acquisition campaigns within the mortgage segment. Tracking this expense helps assess the cost-effectiveness of marketing strategies in driving mortgage loan volume.