First BanCorp FBP Treasury And Investments — Marketing And Advertising Expense

Other segment segments

Similar metrics at other companies

PDLBMarketing And Advertising Expense

$190K-28.6%

WSFSMarketing And Advertising Expense

$2.57M+33.4%

INBKMarketing And Advertising Expense

$706K+0.6%

WTFCMarketing And Advertising Expense

$20.43M+8.9%

PNCMarketing And Advertising Expense

$110M+11.1%

OBKMarketing And Advertising Expense

$1.65M+42.5%

FAQ

What is First BanCorp's treasury and investments — marketing and advertising expense?

First BanCorp (FBP) reported treasury and investments — marketing and advertising expense of $181K in Q2 2026.

How has First BanCorp's treasury and investments — marketing and advertising expense changed year-over-year?

First BanCorp's treasury and investments — marketing and advertising expense increased by 0.6% year-over-year, from $180K to $181K.

What is the long-term trend for First BanCorp's treasury and investments — marketing and advertising expense?

Over 3 years (2022 to 2025), First BanCorp's treasury and investments — marketing and advertising expense has grown at a -7.3% compound annual growth rate (CAGR), from $901K to $717K.

What does treasury and investments — marketing and advertising expense mean?

Measures the expenditures dedicated to promoting the services and investment products offered by the Treasury and Investments segment. This reflects the company's investment in brand visibility and client acquisition within its institutional or treasury-related business lines.