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First BanCorp FBP Treasury And Investments — Marketing And Advertising Expense

Other segment segments

Consumer Retail Banking
$2.53M+8.9%
United States Operations
$298K+9.2%
Mortgage Banking
$241K+18.7%
Commercial And Corporate
$209K-4.1%
Virgin Islands Operations
$107K+13.8%

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CMEInvestment and other (expense) income, net
$1.39B+55.6%

Other financials

Income statement

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Revenue$258.6M+4.2%
Net income$88.8M+15.2%
EPS (diluted)$0.57+21.3%

Balance sheet

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Cash & equivalents$550.9M-58.5%
Total debt$380.0M+14.8%
Total equity$2.0B+10.6%
Total assets$19.1B-0.1%

Cash flow

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Operating cash flow$121.1M+11.9%
CapEx$5.2M+248%
Free cash flow$115.9M+8.6%

Valuation

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Market cap$4.06B+5.9%

Profitability

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Net margin35.3%+3.6pp
FCF margin44.2%+3.7pp

Returns & leverage

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Return on equity19%+0.5pp
Debt / equity0.2×0.0×

Where this comes from

Reported directly by First BanCorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: First BanCorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First BanCorp's treasury and investments — marketing and advertising expense?
First BanCorp (FBP) reported treasury and investments — marketing and advertising expense of $173K in Q1 2026.
How has First BanCorp's treasury and investments — marketing and advertising expense changed year-over-year?
First BanCorp's treasury and investments — marketing and advertising expense increased by 1.8% year-over-year, from $170K to $173K.
What is the long-term trend for First BanCorp's treasury and investments — marketing and advertising expense?
Over 3 years (2022 to 2025), First BanCorp's treasury and investments — marketing and advertising expense has grown at a -7.3% compound annual growth rate (CAGR), from $901K to $717K.
What does treasury and investments — marketing and advertising expense mean?
Measures the expenditures dedicated to promoting the services and investment products offered by the Treasury and Investments segment. This reflects the company's investment in brand visibility and client acquisition within its institutional or treasury-related business lines.