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Wintrust Financial WTFC Marketing And Advertising Expense

Marketing And Advertising Expense at other companies

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$190K-28.6%
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$2.57M+33.4%
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$706K+0.6%
Wintrust Financial logo
Wintrust FinancialWTFC
$20.43M+8.9%
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Other financials

Income statement

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Revenue$738.6M+10.1%
Net income$233.7M+19.5%
EPS (diluted)$3.30+18.7%

Balance sheet

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Cash & equivalents$595.9M-14.3%
Total debt$3.4B+845%
Total equity$7.5B+4.1%
Total assets$74.7B+8.2%

Cash flow

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Operating cash flow$255.1M-22.5%
CapEx$12.5M-36.2%
Free cash flow$215.1M-54.4%

Valuation

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Market cap$10.74B+28.3%
P/E11.9×+0.6×
P/S3.8×+1.1×

Profitability

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Net margin26.6%-2.0pp
FCF margin23.1%-19.1pp

Returns & leverage

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Return on equity12.2%+0.6pp
Debt / equity0.5×+0.4×

Where this comes from

Reported directly by Wintrust Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Wintrust Financial’s 10-Q, filed August 5, 2026. Open the filing →

Filed
Aug 5, 2026, 4:47 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001015328-26-000022

FAQ

What is Wintrust Financial's marketing and advertising expense?
Wintrust Financial (WTFC) reported marketing and advertising expense of $20.43M in Q2 2026.
How has Wintrust Financial's marketing and advertising expense changed year-over-year?
Wintrust Financial's marketing and advertising expense increased by 8.9% year-over-year, from $18.76M to $20.43M.
What is the long-term trend for Wintrust Financial's marketing and advertising expense?
Over 4 years (2021 to 2025), Wintrust Financial's marketing and advertising expense has grown at a 7.8% compound annual growth rate (CAGR), from $47.28M to $63.85M.
What does marketing and advertising expense mean?
Marketing And Advertising Expense as reported by Wintrust Financial Corp.

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