First BanCorp FBP United States Operations — Marketing And Advertising Expense

Other segment segments

Similar metrics at other companies

IPARUnited States Based Operations — Marketing And Advertising Expense

$14.92M-3.1%

PDLBMarketing And Advertising Expense

$190K-28.6%

WSFSMarketing And Advertising Expense

$2.57M+33.4%

INBKMarketing And Advertising Expense

$706K+0.6%

WTFCMarketing And Advertising Expense

$20.43M+8.9%

PNCMarketing And Advertising Expense

$110M+11.1%

FAQ

What is First BanCorp's united states operations — marketing and advertising expense?

First BanCorp (FBP) reported united states operations — marketing and advertising expense of $338K in Q2 2026.

How has First BanCorp's united states operations — marketing and advertising expense changed year-over-year?

First BanCorp's united states operations — marketing and advertising expense increased by 47.6% year-over-year, from $229K to $338K.

What is the long-term trend for First BanCorp's united states operations — marketing and advertising expense?

Over 3 years (2022 to 2025), First BanCorp's united states operations — marketing and advertising expense has grown at a 7.1% compound annual growth rate (CAGR), from $1.1M to $1.36M.

What does united states operations — marketing and advertising expense mean?

This measures the financial resources allocated to promotional activities, brand awareness, and customer acquisition campaigns specifically for the United States market. It provides insight into the bank's growth strategy and competitive positioning efforts.