First BanCorp FBP United States Operations — Marketing And Advertising Expense
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Where this comes from
Reported directly by First BanCorp in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: First BanCorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is First BanCorp's united states operations — marketing and advertising expense?
- First BanCorp (FBP) reported united states operations — marketing and advertising expense of $298K in Q1 2026.
- How has First BanCorp's united states operations — marketing and advertising expense changed year-over-year?
- First BanCorp's united states operations — marketing and advertising expense increased by 9.2% year-over-year, from $273K to $298K.
- What is the long-term trend for First BanCorp's united states operations — marketing and advertising expense?
- Over 3 years (2022 to 2025), First BanCorp's united states operations — marketing and advertising expense has grown at a 7.1% compound annual growth rate (CAGR), from $1.1M to $1.36M.
- What does united states operations — marketing and advertising expense mean?
- This measures the financial resources allocated to promotional activities, brand awareness, and customer acquisition campaigns specifically for the United States market. It provides insight into the bank's growth strategy and competitive positioning efforts.