First BanCorp FBP Consumer Retail Banking — Marketing And Advertising Expense

Other segment segments

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FAQ

What is First BanCorp's consumer retail banking — marketing and advertising expense?

First BanCorp (FBP) reported consumer retail banking — marketing and advertising expense of $3.11M in Q2 2026.

How has First BanCorp's consumer retail banking — marketing and advertising expense changed year-over-year?

First BanCorp's consumer retail banking — marketing and advertising expense increased by 29.3% year-over-year, from $2.4M to $3.11M.

What is the long-term trend for First BanCorp's consumer retail banking — marketing and advertising expense?

Over 3 years (2022 to 2025), First BanCorp's consumer retail banking — marketing and advertising expense has grown at a -3.5% compound annual growth rate (CAGR), from $12.75M to $11.48M.

What does consumer retail banking — marketing and advertising expense mean?

Captures the expenditures incurred to promote retail banking products, acquire new deposit customers, and maintain brand visibility in the consumer market. This metric indicates the level of investment in growth and customer acquisition strategies.