First BanCorp FBP Consumer Retail Banking — Marketing And Advertising Expense

Other segment segments

Similar metrics at other companies

FITBConsumer and Small Business Banking — Marketing expense

$33M+73.7%

WSBCCommunity Banking — Marketing Expense

$1.51M-35.9%

IBOCAdvertising

$1.69M-1.8%

WBSConsumer Banking — Marketing

$1.36M-31.6%

RNSTAdvertising

$4.6M+7.0%

FITBCommercial Banking — Marketing expense

$1M0.0%

Questions, answered.

What is First BanCorp's consumer retail banking — marketing and advertising expense?

First BanCorp (FBP) reported consumer retail banking — marketing and advertising expense of $2.53M in Q1 2026.

How has First BanCorp's consumer retail banking — marketing and advertising expense changed year-over-year?

First BanCorp's consumer retail banking — marketing and advertising expense increased by 8.9% year-over-year, from $2.32M to $2.53M.

What is the long-term trend for First BanCorp's consumer retail banking — marketing and advertising expense?

Over 3 years (2022 to 2025), First BanCorp's consumer retail banking — marketing and advertising expense has grown at a -3.5% compound annual growth rate (CAGR), from $12.75M to $11.48M.

What does consumer retail banking — marketing and advertising expense mean?

Captures the expenditures incurred to promote retail banking products, acquire new deposit customers, and maintain brand visibility in the consumer market. This metric indicates the level of investment in growth and customer acquisition strategies.