Business Segments · Marketing And Advertising Expense
Consumer Domestic — Marketing And Advertising Expense
Church & Dwight Consumer Domestic — Marketing And Advertising Expense decreased by 32.5% to $104.20M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 3.2%, from $107.70M to $104.20M. Over 4 years (FY 2021 to FY 2025), Consumer Domestic — Marketing And Advertising Expense shows an upward trend with a 4.8% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2016
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending often signals a strategy to capture market share or defend brand dominance against competitors.
Detailed definition
Expenditures dedicated to promoting products, building brand equity, and driving consumer demand within the domestic mar...
Peer comparison
Standard operating expense for CPG companies; often analyzed as a percentage of revenue to measure marketing efficiency.
Metric ID:
chd_segment_consumer_domestic_marketing_and_advertising_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $110.53M | $110.53M | $110.53M | $103.23M | $103.23M | $103.23M | $103.23M | $127.38M | $127.38M | $127.38M | $127.38M | $122.00M | $117.50M | $146.00M | $153.00M | $107.70M | $118.00M | $152.60M | $154.30M | $104.20M |
| QoQ Change | — | +0.0% | +0.0% | -6.6% | +0.0% | +0.0% | +0.0% | +23.4% | +0.0% | +0.0% | +0.0% | -4.2% | -3.7% | +24.3% | +4.8% | -29.6% | +9.6% | +29.3% | +1.1% | -32.5% |
| YoY Change | — | — | — | — | -6.6% | -6.6% | -6.6% | +23.4% | +23.4% | +23.4% | +23.4% | -4.2% | -7.8% | +14.6% | +20.1% | -11.7% | +0.4% | +4.5% | +0.8% | -3.2% |
Range$103.23M – $154.30M
CAGR-1.2%
Avg YoY Growth+5.5%
Median YoY Growth+0.6%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Church & Dwight's consumer domestic — marketing and advertising expense?
- Church & Dwight (CHD) reported consumer domestic — marketing and advertising expense of $104.20M in Q1 2026.
- How has Church & Dwight's consumer domestic — marketing and advertising expense changed year-over-year?
- Church & Dwight's consumer domestic — marketing and advertising expense decreased by 3.2% year-over-year, from $107.70M to $104.20M.
- What is the long-term trend for Church & Dwight's consumer domestic — marketing and advertising expense?
- Over 4 years (2021 to 2025), Church & Dwight's consumer domestic — marketing and advertising expense has grown at a 4.8% compound annual growth rate (CAGR), from $442.10M to $532.60M.
- What does consumer domestic — marketing and advertising expense mean?
- The total amount spent on advertising and promotional activities to support domestic sales.