Church & Dwight CHD Consumer Domestic — Marketing And Advertising Expense
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Where this comes from
Reported directly by Church & Dwight in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Church & Dwight’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Church & Dwight's consumer domestic — marketing and advertising expense?
- Church & Dwight (CHD) reported consumer domestic — marketing and advertising expense of $104.2M in Q1 2026.
- How has Church & Dwight's consumer domestic — marketing and advertising expense changed year-over-year?
- Church & Dwight's consumer domestic — marketing and advertising expense decreased by 3.2% year-over-year, from $107.7M to $104.2M.
- What is the long-term trend for Church & Dwight's consumer domestic — marketing and advertising expense?
- Over 4 years (2021 to 2025), Church & Dwight's consumer domestic — marketing and advertising expense has grown at a 4.8% compound annual growth rate (CAGR), from $442.1M to $532.6M.
- What does consumer domestic — marketing and advertising expense mean?
- Expenditures dedicated to promoting products, building brand equity, and driving consumer demand within the domestic market. This investment is critical for maintaining market position and supporting new product launches in the competitive consumer goods landscape.