Church & Dwight CHD Consolidating Reclassification — Marketing And Advertising Expense

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Questions, answered.

What is Church & Dwight's consolidating reclassification — marketing and advertising expense?

Church & Dwight (CHD) reported consolidating reclassification — marketing and advertising expense of $0 in Q1 2026.

What does consolidating reclassification — marketing and advertising expense mean?

This represents marketing and advertising expenditures that are categorized within the consolidating reclassification segment. These expenses are typically not tied to specific product brands but are instead part of broader corporate or segment-level accounting reclassifications. Tracking this helps distinguish between core brand investment and corporate-level marketing adjustments.