Shift4 Payments FOUR Business Segments — Marketing and Advertising Expense

Similar metrics at other companies

OPENReportable Segment — Marketing and Advertising Expense

$19M-20.8%

ADTReportable Segment — Advertising costs

$21.74M+17.4%

BOB

BOBSReportable segment — Advertising expenses

$38.26M+16.6%

BBWIReportable Segment — Marketing Expense

$51M+4.1%

GHC

GHCReportable Segment, Aggregation before Other Operating Segment — Advertising and Marketing Expense

$19.43M+1.1%

YETIReportable Segment — Marketing

$28.62M+10.4%

Questions, answered.

What is Shift4 Payments's business segments — marketing and advertising expense?

Shift4 Payments (FOUR) reported business segments — marketing and advertising expense of $11M in Q1 2026.

How has Shift4 Payments's business segments — marketing and advertising expense changed year-over-year?

Shift4 Payments's business segments — marketing and advertising expense increased by 57.1% year-over-year, from $7M to $11M.

What is the long-term trend for Shift4 Payments's business segments — marketing and advertising expense?

Over 3 years (2022 to 2025), Shift4 Payments's business segments — marketing and advertising expense has grown at a 29.4% compound annual growth rate (CAGR), from $14.9M to $32.3M.

What does business segments — marketing and advertising expense mean?

Captures expenditures dedicated to promoting the segment's products and services to acquire new customers or increase brand awareness. This is a key indicator of the company's growth strategy and its investment in market penetration.