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Shift4 Payments FOUR Business Segments — Marketing and Advertising Expense
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Where this comes from
Reported directly by Shift4 Payments in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Shift4 Payments’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:13 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001794669-26-000045
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Revaluation of contingent liabilities | — | 1 | — | 4 |
| Depreciation and amortization expense (a) | (94) | (57) | (188) | (113) |
| Professional expenses | (15) | (15) | (36) | (34) |
| Advertising and marketing expenses | (11) | (7) | (22) | (14) |
| Income from operations | 95 | 83 | 145 | 108 |
| Loss on extinguishment of debt | — | (3) | — | (3) |
| Interest income | 3 | 19 | 8 | 32 |
| Other income (expense), net | 2 | (3) | — | (4) |
Item 1. Financial Statements (unaudited)
FAQ
- What is Shift4 Payments's business segments — marketing and advertising expense?
- Shift4 Payments (FOUR) reported business segments — marketing and advertising expense of $11M in Q2 2026.
- How has Shift4 Payments's business segments — marketing and advertising expense changed year-over-year?
- Shift4 Payments's business segments — marketing and advertising expense increased by 57.1% year-over-year, from $7M to $11M.
- What is the long-term trend for Shift4 Payments's business segments — marketing and advertising expense?
- Over 3 years (2022 to 2025), Shift4 Payments's business segments — marketing and advertising expense has grown at a 29.3% compound annual growth rate (CAGR), from $14.9M to $32.2M.
- What does business segments — marketing and advertising expense mean?
- Captures expenditures dedicated to promoting the segment's products and services to acquire new customers or increase brand awareness. This is a key indicator of the company's growth strategy and its investment in market penetration.
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