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Opendoor Technologies Inc OPEN Business Segments — Marketing and Advertising Expense
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Where this comes from
Reported directly by Opendoor Technologies Inc in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Opendoor Technologies Inc’s 10-Q, filed May 7, 2026.
- Filed
- May 7, 2026, 4:17 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001801169-26-000014
| Line item | Three Months Ended March 31, 2026 | Three Months Ended March 31, 2025 |
|---|---|---|
| Cost of revenue | (648) | (1,054) |
| Direct selling costs(1) | (23) | (29) |
| Holding costs(2) | (12) | (17) |
| Advertising and other marketing expense(3) | (19) | (24) |
| Operations(4) | (12) | (16) |
| Fixed operating expense(5) | (33) | (39) |
| CEO make-whole provision(6) | (5) | — |
| Stock-based compensation | (15) | (14) |
Item 1. Financial Statements.
FAQ
- What is Opendoor Technologies Inc's business segments — marketing and advertising expense?
- Opendoor Technologies Inc (OPEN) reported business segments — marketing and advertising expense of $19M in Q1 2026.
- How has Opendoor Technologies Inc's business segments — marketing and advertising expense changed year-over-year?
- Opendoor Technologies Inc's business segments — marketing and advertising expense decreased by 20.8% year-over-year, from $24M to $19M.
- What does business segments — marketing and advertising expense mean?
- This represents the costs incurred to acquire customers and promote the company's digital real estate platform to potential buyers and sellers. It is a key indicator of the company's investment in brand awareness and user acquisition strategies.
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