Opendoor Technologies Inc OPEN Business Segments — Marketing and Advertising Expense

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FOURReportable Segment — Marketing and Advertising Expense

$11M+57.1%

BBWIReportable Segment — Marketing Expense

$51M+4.1%

LMNDReportable Segment — Advertising expenses

$54.3M+42.5%

GHC

GHCReportable Segment, Aggregation before Other Operating Segment — Advertising and Marketing Expense

$19.43M+1.1%

ZGReportable Segments — Marketing and advertising costs

$45M+4.7%

BOB

BOBSReportable segment — Advertising expenses

$38.26M+16.6%

Questions, answered.

What is Opendoor Technologies Inc's business segments — marketing and advertising expense?

Opendoor Technologies Inc (OPEN) reported business segments — marketing and advertising expense of $19M in Q1 2026.

How has Opendoor Technologies Inc's business segments — marketing and advertising expense changed year-over-year?

Opendoor Technologies Inc's business segments — marketing and advertising expense decreased by 20.8% year-over-year, from $24M to $19M.

What does business segments — marketing and advertising expense mean?

This represents the costs incurred to acquire customers and promote the company's digital real estate platform to potential buyers and sellers. It is a key indicator of the company's investment in brand awareness and user acquisition strategies.