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Sunstone Hotel Investors SHO Significant Expense Used By Codm Consolidated — Advertising Expense
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Where this comes from
Reported directly by Sunstone Hotel Investors in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Sunstone Hotel Investors’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 2:25 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-091907
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Room | 43,142 | 39,764 | 85,140 | 78,030 |
| Food and beverage | 54,097 | 52,123 | 105,369 | 100,014 |
| Other operating | 7,916 | 6,322 | 14,640 | 12,093 |
| Advertising and promotion | 14,561 | 13,672 | 28,253 | 26,173 |
| Repairs and maintenance | 10,285 | 9,712 | 19,866 | 19,249 |
| Utilities | 7,264 | 7,051 | 14,401 | 13,792 |
| Franchise costs | 4,960 | 4,843 | 9,545 | 9,302 |
| Property tax, ground lease and insurance | 20,841 | 19,161 | 40,986 | 38,190 |
Item 1. Financial Statements
FAQ
- What is Sunstone Hotel Investors's significant expense used by codm consolidated — advertising expense?
- Sunstone Hotel Investors (SHO) reported significant expense used by codm consolidated — advertising expense of $14.56M in Q2 2026.
- How has Sunstone Hotel Investors's significant expense used by codm consolidated — advertising expense changed year-over-year?
- Sunstone Hotel Investors's significant expense used by codm consolidated — advertising expense increased by 6.5% year-over-year, from $13.67M to $14.56M.
- What is the long-term trend for Sunstone Hotel Investors's significant expense used by codm consolidated — advertising expense?
- Over 3 years (2022 to 2025), Sunstone Hotel Investors's significant expense used by codm consolidated — advertising expense has grown at a 4.2% compound annual growth rate (CAGR), from $46.98M to $53.12M.
- What does significant expense used by codm consolidated — advertising expense mean?
- Represents the total costs incurred for marketing, promotional campaigns, and brand awareness initiatives within the consolidated hotel portfolio. This metric reflects the company's investment in driving guest acquisition and maintaining competitive positioning in the hospitality market.
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