Business Segments · Marketing And Advertising Expense
Consumer International — Marketing And Advertising Expense
Church & Dwight Consumer International — Marketing And Advertising Expense decreased by 39.3% to $34.60M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 23.6%, from $28.00M to $34.60M. Over 4 years (FY 2021 to FY 2025), Consumer International — Marketing And Advertising Expense shows an upward trend with a 7.1% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2016
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Increased spending is often a strategic investment to capture market share or support new product launches.
Detailed definition
Expenditures dedicated to promoting brands and products within international markets to drive consumer awareness and dem...
Peer comparison
Often compared as a percentage of segment revenue to gauge marketing intensity.
Metric ID:
chd_segment_consumer_international_marketing_and_advertising_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $32.78M | $32.78M | $32.78M | $29.43M | $29.43M | $29.43M | $29.43M | $31.93M | $31.93M | $31.93M | $31.93M | $29.40M | $34.40M | $39.10M | $54.00M | $28.00M | $38.30M | $49.50M | $57.00M | $34.60M |
| QoQ Change | — | +0.0% | +0.0% | -10.2% | +0.0% | +0.0% | +0.0% | +8.5% | +0.0% | +0.0% | +0.0% | -7.9% | +17.0% | +13.7% | +38.1% | -48.1% | +36.8% | +29.2% | +15.2% | -39.3% |
| YoY Change | — | — | — | — | -10.2% | -10.2% | -10.2% | +8.5% | +8.5% | +8.5% | +8.5% | -7.9% | +7.8% | +22.5% | +69.1% | -4.8% | +11.3% | +26.6% | +5.6% | +23.6% |
Range$28.00M – $57.00M
CAGR+1.1%
Avg YoY Growth+9.8%
Median YoY Growth+8.5%
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Frequently Asked Questions
- What is Church & Dwight's consumer international — marketing and advertising expense?
- Church & Dwight (CHD) reported consumer international — marketing and advertising expense of $34.60M in Q1 2026.
- How has Church & Dwight's consumer international — marketing and advertising expense changed year-over-year?
- Church & Dwight's consumer international — marketing and advertising expense increased by 23.6% year-over-year, from $28.00M to $34.60M.
- What is the long-term trend for Church & Dwight's consumer international — marketing and advertising expense?
- Over 4 years (2021 to 2025), Church & Dwight's consumer international — marketing and advertising expense has grown at a 7.1% compound annual growth rate (CAGR), from $131.10M to $172.80M.
- What does consumer international — marketing and advertising expense mean?
- The amount spent on marketing and advertising to support international sales.