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Wayfair W International — Advertising
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Where this comes from
Reported directly by Wayfair in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Wayfair’s 10-Q, filed April 30, 2026.
- Filed
- Apr 30, 2026, 4:05 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001616707-26-000113
| Line item | Three Months Ended March 31, 2026 / U.S. | Three Months Ended March 31, 2026 / International | Three Months Ended March 31, 2026 / Total | Three Months Ended March 31, 2025 / U.S. | Three Months Ended March 31, 2025 / International | Three Months Ended March 31, 2025 / Total |
|---|---|---|---|---|---|---|
| Net revenue | $2,612 | $319 | $2,931 | $2,429 | $301 | $2,730 |
| Less: | ||||||
| Cost of goods sold (1) | 1,811 | 229 | 2,040 | 1,686 | 193 | 1,879 |
| Advertising | 294 | 35 | 329 | 306 | 38 | 344 |
| Other segment items (2) | 346 | 65 | 411 | 342 | 59 | 401 |
| Adjusted EBITDA | $161 | $(10) | $151 | $95 | $11 | $106 |
| Less: reconciling items (3) | 256 | 219 | ||||
| Net loss | $(105) | $(113) |
Item 1. Financial Statements
FAQ
- What is Wayfair's international — advertising?
- Wayfair (W) reported international — advertising of $35M in Q1 2026.
- How has Wayfair's international — advertising changed year-over-year?
- Wayfair's international — advertising decreased by 7.9% year-over-year, from $38M to $35M.
- What is the long-term trend for Wayfair's international — advertising?
- Over 3 years (2022 to 2025), Wayfair's international — advertising has grown at a -4.4% compound annual growth rate (CAGR), from $196M to $171M.
- What does international — advertising mean?
- Captures the marketing and promotional expenditures specifically allocated to drive customer acquisition and brand awareness within international markets. This reflects the company's investment strategy to grow its global customer base.
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