Wayfair W International — Advertising
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Where this comes from
Reported directly by Wayfair in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Wayfair’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Wayfair's international — advertising?
- Wayfair (W) reported international — advertising of $35M in Q1 2026.
- How has Wayfair's international — advertising changed year-over-year?
- Wayfair's international — advertising decreased by 7.9% year-over-year, from $38M to $35M.
- What is the long-term trend for Wayfair's international — advertising?
- Over 3 years (2022 to 2025), Wayfair's international — advertising has grown at a -4.4% compound annual growth rate (CAGR), from $196M to $171M.
- What does international — advertising mean?
- Marketing spend dedicated to international customer acquisition.
- How do you interpret international — advertising?
- Higher spending may signal aggressive growth strategies, while lower spending could indicate a focus on profitability or reduced marketing efficiency.
- How does international — advertising compare across companies?
- Comparable to 'International Marketing Expense' or 'Regional Advertising Spend' at other e-commerce firms.