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Asbury Automotive Group ABG Dealerships — Advertising
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Where this comes from
Reported directly by Asbury Automotive Group in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Asbury Automotive Group’s 10-Q, filed May 1, 2026.
- Filed
- May 1, 2026, 4:24 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001144980-26-000079
| Line item | For the Three Months Ended March 31, 2026 / Dealerships | For the Three Months Ended March 31, 2026 / TCA | For the Three Months Ended March 31, 2026 / Total | For the Three Months Ended March 31, 2025 / Dealerships | For the Three Months Ended March 31, 2025 / TCA | For the Three Months Ended March 31, 2025 / Total |
|---|---|---|---|---|---|---|
| Selling, general and administrative expenses | ||||||
| Personnel costs | 318.2 | — | 309.1 | — | ||
| Rent and related expenses | 42.5 | — | 21.2 | — | ||
| Advertising | 18.0 | — | 15.2 | — | ||
| Other selling, general and administrative expense | 133.3 | — | 112.5 | — | ||
| Other segment items | — | 1.9 | — | 1.9 | ||
| Depreciation and amortization | 22.6 | — | 19.2 | 0.1 | ||
| Floor plan interest expense | 21.0 | — | 20.7 | — |
Item 1. Condensed Consolidated Financial Statements (unaudited)
FAQ
- What is Asbury Automotive Group's dealerships — advertising?
- Asbury Automotive Group (ABG) reported dealerships — advertising of $18M in Q1 2026.
- How has Asbury Automotive Group's dealerships — advertising changed year-over-year?
- Asbury Automotive Group's dealerships — advertising increased by 18.4% year-over-year, from $15.2M to $18M.
- What is the long-term trend for Asbury Automotive Group's dealerships — advertising?
- Over 3 years (2022 to 2025), Asbury Automotive Group's dealerships — advertising has grown at a 11.2% compound annual growth rate (CAGR), from $50M to $68.8M.
- What does dealerships — advertising mean?
- Captures the expenditures dedicated to marketing and promotional activities aimed at driving vehicle sales and service center traffic. It is a critical investment metric for evaluating the effectiveness of customer acquisition strategies.
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