Skip to content
Screener

Wayfair W U.S. — Advertising

Other segment segments

International
$35M-7.9%

Similar metrics at other companies

Hasbro logo
HASEntertainment — Advertising
$0-100%
Capital Bancorp logo
CBNKCBHL — Advertising
$96K+15.7%
Asbury Automotive Group logo
ABGDealerships — Advertising
$18M+18.4%
Asbury Automotive Group logo
ABGTCA — Advertising
$0—
Universal Technical Institute logo
UTIConcorde — Advertising
$9.7M+28.7%
Universal Technical Institute logo
UTIUTI — Advertising
$16.24M+8.2%

Other financials

Income statement

See full
Revenue$3.5B+7.5%
Gross profit$1.1B+7.1%
Operating income$104.0M+512%
Net income-$1.0M-107%
EPS (diluted)-$0.01-109%

Balance sheet

See full
Cash & equivalents$1.1B-19.7%
Total debt$2.8B-25.5%
Total equity-$2.8B-2.5%
Total assets$3.0B-9.2%

Cash flow

See full
Operating cash flow$360.0M+31.9%
CapEx$26.0M+100%
Free cash flow$334.0M+28.5%

Valuation

See full
Market cap$14.73B+48.2%
Enterprise value$16.47B+33.1%
P/S1.1×+0.3×

Profitability

See full
Gross margin30.1%-0.2pp
Operating margin1.7%+1.0pp
Net margin-2.5%0.0pp
FCF margin4.4%+1.6pp

Returns & leverage

See full
Return on equity-380.2%—
Debt / equity135.6×—
Current ratio0.7×-0.1×

Where this comes from

Reported directly by Wayfair in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Wayfair’s 10-Q, filed April 30, 2026.

Filed
Apr 30, 2026, 4:05 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001616707-26-000113
Line itemThree Months Ended March 31, 2026 / U.S.Three Months Ended March 31, 2026 / InternationalThree Months Ended March 31, 2026 / TotalThree Months Ended March 31, 2025 / U.S.Three Months Ended March 31, 2025 / InternationalThree Months Ended March 31, 2025 / Total
Net revenue$2,612$319$2,931$2,429$301$2,730
Less:
Cost of goods sold (1)1,8112292,0401,6861931,879
Advertising2943532930638344
Other segment items (2)3466541134259401
Adjusted EBITDA$161$(10)$151$95$11$106
Less: reconciling items (3)256219
Net loss$(105)$(113)

Item 1. Financial Statements

FAQ

What is Wayfair's U.S. — advertising?
Wayfair (W) reported U.S. — advertising of $294M in Q1 2026.
How has Wayfair's U.S. — advertising changed year-over-year?
Wayfair's U.S. — advertising decreased by 3.9% year-over-year, from $306M to $294M.
What is the long-term trend for Wayfair's U.S. — advertising?
Over 3 years (2022 to 2025), Wayfair's U.S. — advertising has grown at a -0.6% compound annual growth rate (CAGR), from $1.28B to $1.25B.
What does U.S. — advertising mean?
This metric captures the total expenditure on marketing and promotional activities specifically targeted at the U.S. customer base. It reflects the company's investment in customer acquisition, brand awareness, and traffic generation within its primary market.

Ask your AI about Wayfair's u.s. — advertising.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI
Harbor at dusk
Claude