Wayfair W U.S. — Advertising
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Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Wayfair in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Wayfair’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Wayfair's U.S. — advertising?
- Wayfair (W) reported U.S. — advertising of $294M in Q1 2026.
- How has Wayfair's U.S. — advertising changed year-over-year?
- Wayfair's U.S. — advertising decreased by 3.9% year-over-year, from $306M to $294M.
- What is the long-term trend for Wayfair's U.S. — advertising?
- Over 3 years (2022 to 2025), Wayfair's U.S. — advertising has grown at a -0.6% compound annual growth rate (CAGR), from $1.28B to $1.25B.
- What does U.S. — advertising mean?
- The total amount spent on marketing and advertising campaigns in the U.S. segment.
- How do you interpret U.S. — advertising?
- An increase reflects aggressive growth strategies, while a decrease may signal a focus on profitability or reduced marketing efficiency.
- How does U.S. — advertising compare across companies?
- Comparable to Selling, General, and Administrative (SG&A) marketing line items in e-commerce peers.