Mattel MAT International — Advertising and promotion expenses
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Where this comes from
Reported directly by Mattel in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Mattel’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Mattel's international — advertising and promotion expenses?
- Mattel (MAT) reported international — advertising and promotion expenses of $44.4M in Q1 2026.
- How has Mattel's international — advertising and promotion expenses changed year-over-year?
- Mattel's international — advertising and promotion expenses increased by 40.5% year-over-year, from $31.61M to $44.4M.
- What is the long-term trend for Mattel's international — advertising and promotion expenses?
- Over 3 years (2022 to 2025), Mattel's international — advertising and promotion expenses has grown at a -0.2% compound annual growth rate (CAGR), from $278.72M to $277.02M.
- What does international — advertising and promotion expenses mean?
- Captures the costs incurred for marketing campaigns, brand building, and promotional activities specifically targeted at international consumers. This investment is critical for maintaining brand awareness and driving demand in diverse global retail environments.