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Mattel MAT International — Advertising and promotion expenses
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Where this comes from
Reported directly by Mattel in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Mattel’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:18 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-054347
| Line item | For the Three Months Ended / June 30,2026 | For the Three Months Ended / June 30,2025 | For the Six Months Ended / June 30,2026 | For the Six Months Ended / June 30,2025 |
|---|---|---|---|---|
| Net sales | $551,009 | $507,766 | $938,036 | $843,030 |
| Less: | ||||
| Cost of sales (a) | 274,408 | 245,034 | 477,142 | 420,556 |
| Advertising and promotion expenses | 66,758 | 44,182 | 111,159 | 75,794 |
| Other selling and administrative expenses | 127,953 | 103,620 | 247,974 | 208,431 |
| International segment expenses | 469,119 | 392,836 | 836,275 | 704,781 |
| International segment income | $81,890 | $114,930 | $101,761 | $138,249 |
| Total Reportable Segments: |
Item 1. Financial Statements.
FAQ
- What is Mattel's international — advertising and promotion expenses?
- Mattel (MAT) reported international — advertising and promotion expenses of $66.76M in Q2 2026.
- How has Mattel's international — advertising and promotion expenses changed year-over-year?
- Mattel's international — advertising and promotion expenses increased by 51.1% year-over-year, from $44.18M to $66.76M.
- What is the long-term trend for Mattel's international — advertising and promotion expenses?
- Over 3 years (2022 to 2025), Mattel's international — advertising and promotion expenses has grown at a -0.2% compound annual growth rate (CAGR), from $278.72M to $277.02M.
- What does international — advertising and promotion expenses mean?
- Captures the costs incurred for marketing campaigns, brand building, and promotional activities specifically targeted at international consumers. This investment is critical for maintaining brand awareness and driving demand in diverse global retail environments.
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