Kimberly-Clark KMB IPC — Advertising and Promotion Expense

Other segment segments

Similar metrics at other companies

MATInternational — Advertising and promotion expenses

$44.4M+40.5%

CHDConsumer International — Marketing And Advertising Expense

$34.6M+23.6%

AXPICS — Marketing

$332M+10.7%

CHDConsumer Domestic — Marketing And Advertising Expense

$104.2M-3.2%

ATLCCredit And Other Investments — Marketing And Advertising Expense

$36.46M+79.4%

ELAConsumer — Advertising Expense

$162.25K-42.1%

Questions, answered.

What is Kimberly-Clark's IPC — advertising and promotion expense?

Kimberly-Clark (KMB) reported IPC — advertising and promotion expense of $111M in Q1 2026.

How has Kimberly-Clark's IPC — advertising and promotion expense changed year-over-year?

Kimberly-Clark's IPC — advertising and promotion expense increased by 5.7% year-over-year, from $105M to $111M.

What is the long-term trend for Kimberly-Clark's IPC — advertising and promotion expense?

Over 3 years (2022 to 2025), Kimberly-Clark's IPC — advertising and promotion expense has grown at a 4.0% compound annual growth rate (CAGR), from $348M to $391M.

What does IPC — advertising and promotion expense mean?

Expenditures dedicated to marketing, branding, and promotional activities specifically for the products within a business segment. These investments are intended to drive consumer awareness, brand loyalty, and long-term sales growth.