Business Segments · Advertising and Promotion Expense
IPC — Advertising and Promotion Expense
Kimberly-Clark IPC — Advertising and Promotion Expense increased by 13.3% to $111.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.7%, from $105.00M to $111.00M. Over 3 years (FY 2022 to FY 2025), IPC — Advertising and Promotion Expense shows an upward trend with a 4.0% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending may signal an aggressive growth strategy or a response to increased competitive pressure.
Detailed definition
Expenditures dedicated to marketing, branding, and promotional activities specifically for the products within a busines...
Peer comparison
Commonly referred to as 'Selling, General, and Administrative' (SG&A) sub-components or 'Marketing spend' in consumer staples.
Metric ID:
kmb_segment_ipc_advertising_and_promotion_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $87.00M | $87.00M | $87.00M | $87.00M | $100.00M | $100.00M | $100.00M | $100.00M | $110.00M | $101.00M | $101.00M | $104.00M | $105.00M | $98.00M | $90.00M | $98.00M | $111.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +14.9% | +0.0% | +0.0% | +0.0% | +10.0% | -8.2% | +0.0% | +3.0% | +1.0% | -6.7% | -8.2% | +8.9% | +13.3% |
| YoY Change | — | — | — | — | +14.9% | +14.9% | +14.9% | +14.9% | +10.0% | +1.0% | +1.0% | +4.0% | -4.5% | -3.0% | -10.9% | -5.8% | +5.7% |
Range$87.00M – $111.00M
CAGR+6.3%
Avg YoY Growth+4.4%
Median YoY Growth+4.0%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Kimberly-Clark's ipc — advertising and promotion expense?
- Kimberly-Clark (KMB) reported ipc — advertising and promotion expense of $111.00M in Q1 2026.
- How has Kimberly-Clark's ipc — advertising and promotion expense changed year-over-year?
- Kimberly-Clark's ipc — advertising and promotion expense increased by 5.7% year-over-year, from $105.00M to $111.00M.
- What is the long-term trend for Kimberly-Clark's ipc — advertising and promotion expense?
- Over 3 years (2022 to 2025), Kimberly-Clark's ipc — advertising and promotion expense has grown at a 4.0% compound annual growth rate (CAGR), from $348.00M to $391.00M.
- What does ipc — advertising and promotion expense mean?
- The amount spent on marketing and advertising to support a specific business segment's products.