Kimberly-Clark KMB NA — Advertising and Promotion Expense

Other segment segments

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GHC

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Questions, answered.

What is Kimberly-Clark's NA — advertising and promotion expense?

Kimberly-Clark (KMB) reported NA — advertising and promotion expense of $187M in Q1 2026.

How has Kimberly-Clark's NA — advertising and promotion expense changed year-over-year?

Kimberly-Clark's NA — advertising and promotion expense increased by 13.3% year-over-year, from $165M to $187M.

What is the long-term trend for Kimberly-Clark's NA — advertising and promotion expense?

Over 3 years (2022 to 2025), Kimberly-Clark's NA — advertising and promotion expense has grown at a 5.7% compound annual growth rate (CAGR), from $608M to $719M.

What does NA — advertising and promotion expense mean?

Expenditures dedicated to marketing, brand building, and consumer promotions within a specific business segment. These investments are intended to drive brand awareness, customer loyalty, and long-term sales growth.