How do you interpret non-automotive investments — advertising expenses?

Increased spending signals an aggressive growth strategy, while decreases may suggest cost-cutting or mature market positioning.

How does non-automotive investments — advertising expenses compare across companies?

Standard marketing expense; comparable across companies with distinct business units requiring separate promotional efforts.

Penske Automotive Group PAG Non-Automotive Investments — Advertising expenses

Other segment segments

Retail automotive dealership

$29.8M+0.3%

Retail commercial truck dealership

$700K-22.2%

Similar metrics at other companies

MNSTAll Other Segments — Selling And Marketing Expense

$40K-64.6%

DRIOther Business — Marketing expenses

$7M+2.9%

HASConsumer Products — Advertising

$25.9M-15.4%

ABNBReportable Segment — Marketing

$506M+32.5%

CHDOperating Segments — Marketing And Advertising Expense

$113.55M+6.3%

WSMReportable Segment — Advertising

$121.8M+3.4%

Other financials

Income statement

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Revenue$7.9B-1.1%

Gross profit$1.3B-1.7%

Operating income$289.0M-12.3%

Net income$234.5M-9.0%

EPS (diluted)$3.56-7.8%

Balance sheet

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Cash & equivalents$83.7M-32.1%

Total debt$5.2B+22.5%

Total equity$5.7B+5.0%

Total assets$18.3B+8.2%

Cash flow

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Operating cash flow$215.0M-26.1%

CapEx$62.6M-26.1%

Free cash flow$152.4M-26.1%

Valuation

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Market cap$11.52B+2.3%

Enterprise value$16.62B+8.8%

P/E12.6×+1.4×

P/S0.4×0.0×

Profitability

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Gross margin18.3%+0.1pp

Operating margin4%-0.3pp

Net margin2.9%-0.2pp

FCF margin1.9%-0.3pp

Returns & leverage

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Return on equity16.5%-3.1pp

Debt / equity0.9×+0.1×

Current ratio1×+0.1×

Where this comes from

Reported directly by Penske Automotive Group in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Penske Automotive Group’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Penske Automotive Group's non-automotive investments — advertising expenses?: Penske Automotive Group (PAG) reported non-automotive investments — advertising expenses of $0 in Q1 2026.
What does non-automotive investments — advertising expenses mean?: Total spending on marketing and advertising for the non-automotive business segment.
How do you interpret non-automotive investments — advertising expenses?: Increased spending signals an aggressive growth strategy, while decreases may suggest cost-cutting or mature market positioning.
How does non-automotive investments — advertising expenses compare across companies?: Standard marketing expense; comparable across companies with distinct business units requiring separate promotional efforts.