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Ezcorp EZPW Digital Advertising — Advertising expense

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Other financials

Income statement

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Revenue$418.7M+34.7%
Gross profit$246.2M+34.1%
Operating income$54.8M+52.3%
Net income$38.2M+44.1%
EPS (diluted)$0.48+41.2%

Balance sheet

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Cash & equivalents$326.7M-32.9%
Total debt$812.6M+6.4%
Total equity$1.2B+17.6%
Total assets$2.2B+15.0%

Cash flow

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Operating cash flow$42.8M+22.9%
CapEx$9.9M+8.9%
Free cash flow$32.9M+27.9%

Valuation

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Market cap$1.71B+80.5%
Enterprise value$2.2B+79.4%
P/E10.8×+1.1×
P/S1.1×+0.3×

Profitability

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Gross margin58.6%-0.1pp
Operating margin13.9%+2.7pp
Net margin10%+2.0pp
FCF margin8.7%+0.7pp

Returns & leverage

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Return on equity14.7%+3.7pp
Debt / equity0.7×-0.1×
Current ratio4.8×-1.5×

Where this comes from

Reported directly by Ezcorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Ezcorp’s 10-K, filed November 13, 2025.

Filed
Nov 13, 2025
Fiscal year
FY2025
Accession
0000876523-25-000094

Advertising costs are expensed as incurred and included primarily within “Store expenses” in our Consolidated Statements of Operations. These costs were $7.1 million, $6.2 million and $4.9 million for fiscal 2025, 2024 and 2023, respectively. During fiscal 2025, 2024 and 2023, we incurred $3.9 million, $3.6 million and $2.9 million, respectively, related to digital advertising. The remaining for each year relates to general advertising costs.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

FAQ

What is Ezcorp's digital advertising — advertising expense?
Ezcorp (EZPW) reported digital advertising — advertising expense of $975K in Q3 2025.
How has Ezcorp's digital advertising — advertising expense changed year-over-year?
Ezcorp's digital advertising — advertising expense increased by 8.3% year-over-year, from $900K to $975K.
What is the long-term trend for Ezcorp's digital advertising — advertising expense?
Over 3 years (2022 to 2025), Ezcorp's digital advertising — advertising expense has grown at a 135.1% compound annual growth rate (CAGR), from $300K to $3.9M.
What does digital advertising — advertising expense mean?
This metric represents the total costs incurred by the company for digital marketing and promotional activities specifically allocated to the digital advertising segment. It captures expenditures related to online customer acquisition, brand awareness campaigns, and digital lead generation efforts. Monitoring this expense helps investors evaluate the company's investment in digital growth strategies and the cost-efficiency of its online marketing initiatives.

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