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CNO Financial Group CNO Life: — Advertising expense
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Where this comes from
Reported directly by CNO Financial Group in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: CNO Financial Group’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:14 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001224608-26-000064
| Line item | Three months ended / June 30, 2026 | Three months ended / June 30, 2025 | Six months ended / June 30, 2026 | Six months ended / June 30, 2025 |
|---|---|---|---|---|
| Insurance policy benefits | 139.3 | 144.5 | 282.7 | 282.6 |
| Interest credited | 14.2 | 13.8 | 27.9 | 26.8 |
| Amortization and non-deferred commissions | 30.3 | 27.6 | 59.8 | 53.6 |
| Advertising expense | 17.5 | 18.7 | 35.8 | 39.9 |
| Total life expenses | 201.3 | 204.6 | 406.2 | 402.9 |
| Allocated expenses | 152.9 | 149.4 | 312.8 | 310.6 |
| Expenses not allocated to product lines | 24.1 | 26.5 | 44.5 | 47.8 |
| Market value changes of options credited to fixed indexed annuity and life policyholders | 161.8 | 79.5 | 97.3 | 9.3 |
ITEM 1. FINANCIAL STATEMENTS.
FAQ
- What is CNO Financial Group's life: — advertising expense?
- CNO Financial Group (CNO) reported life: — advertising expense of $17.5M in Q2 2026.
- How has CNO Financial Group's life: — advertising expense changed year-over-year?
- CNO Financial Group's life: — advertising expense decreased by 6.4% year-over-year, from $18.7M to $17.5M.
- What is the long-term trend for CNO Financial Group's life: — advertising expense?
- Over 3 years (2022 to 2025), CNO Financial Group's life: — advertising expense has grown at a -10.5% compound annual growth rate (CAGR), from $94.3M to $67.7M.
- What does life: — advertising expense mean?
- This represents the marketing and advertising costs specifically allocated to the life insurance segment to drive customer acquisition. It is used to evaluate the effectiveness of marketing spend in generating new policy growth.
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