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CNO Financial Group CNO Life: — Advertising expense

Other financials

Income statement

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Revenue$1.0B+2.5%
Net income$37.7M+75.3%
EPS (diluted)$0.39+85.7%

Balance sheet

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Cash & equivalents$1.2B+12.6%
Total debt$1.4B-41.0%
Total equity$2.5B-2.2%
Total assets$39.0B+4.1%

Cash flow

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Operating cash flow$148.8M+8.9%

Valuation

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Market cap$4.93B-7.9%

Profitability

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Net margin5.4%-2.2pp

Returns & leverage

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Return on equity9.7%-3.7pp
Debt / equity0.5×-0.4×

Where this comes from

Reported directly by CNO Financial Group in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: CNO Financial Group’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

Questions, answered.

What is CNO Financial Group's life: — advertising expense?
CNO Financial Group (CNO) reported life: — advertising expense of $18.3M in Q1 2026.
How has CNO Financial Group's life: — advertising expense changed year-over-year?
CNO Financial Group's life: — advertising expense decreased by 13.7% year-over-year, from $21.2M to $18.3M.
What is the long-term trend for CNO Financial Group's life: — advertising expense?
Over 3 years (2022 to 2025), CNO Financial Group's life: — advertising expense has grown at a -10.5% compound annual growth rate (CAGR), from $94.3M to $67.7M.
What does life: — advertising expense mean?
This represents the marketing and advertising costs specifically allocated to the life insurance segment to drive customer acquisition. It is used to evaluate the effectiveness of marketing spend in generating new policy growth.