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Tempur Sealy International SGI Mattress Firm — Advertising expense
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Where this comes from
Reported directly by Tempur Sealy International in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Tempur Sealy International’s 10-Q, filed May 8, 2026.
- Filed
- May 8, 2026, 7:01 AM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001206264-26-000067
| (in millions) | Mattress Firm | Tempur Sealy North America | Tempur Sealy International | Corporate | Eliminations | Consolidated |
|---|---|---|---|---|---|---|
| Total net sales and inter-segment sales | $888.7 | $862.8 | $352.2 | — | $(302.2) | $1,801.5 |
| Inter-segment royalty expense (income) | — | 8.7 | (8.7) | — | — | — |
| Gross profit | 272.9 | 326.4 | 177.6 | — | — | 776.9 |
| Advertising expense | 30.9 | 91.6 | 27.9 | — | — | 150.4 |
| Other selling and marketing expense | 153.9 | 62.0 | 56.1 | 6.1 | — | 278.1 |
| General, administrative and other expenses | 54.7 | 41.1 | 33.8 | 37.3 | — | 166.9 |
| Equity income in earnings of unconsolidated affiliates | — | — | (5.1) | (0.5) | — | (5.6) |
| Operating income (loss) | $33.4 | $131.7 | $64.9 | $(42.9) | — | $187.1 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Tempur Sealy International's mattress firm — advertising expense?
- Tempur Sealy International (SGI) reported mattress firm — advertising expense of $30.9M in Q1 2026.
- How has Tempur Sealy International's mattress firm — advertising expense changed year-over-year?
- Tempur Sealy International's mattress firm — advertising expense decreased by 8.0% year-over-year, from $33.6M to $30.9M.
- What does mattress firm — advertising expense mean?
- The costs incurred by the Mattress Firm segment for promotional activities, media placement, and brand awareness campaigns. This is a key discretionary investment used to drive customer acquisition and maintain market position.
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