Bally's BALY North America Interaction & International Interactive Segments — Advertising expense
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Bally's in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Bally's’s 10-Q, filed May 18, 2026.
- Filed
- May 18, 2026, 4:57 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001747079-26-000046
The Company expenses advertising costs as incurred. Advertising expenses, including production and agency fees of campaigns, for the three months ended March 31, 2026 (Successor) was $5.1 million. Advertising expenses, including production and agency fees of campaign, for the period from February 8, 2025 to March 31, 2025 (Successor) and the period from January 1, 2025 to February 7, 2025 (Predecessor), was $1.4 million and $0.9 million, respectively. The above advertising expenses are included in General and administrative on the condensed consolidated statements of operations. Additionally, the Company incurred certain advertising and marketing costs directly associated with the Company’s iGaming products and services of $38.0 million for the three months ended March 31, 2026 (Successor). Certain advertising and marketing costs incurred directly associated with the Company’s iGaming products and services of $18.1 million and $12.6 million during the period from February 8, 2025 to March 31, 2025 (Successor) and the period from January 1, 2025 to February 7, 2025 (Predecessor), respectively. These costs are included within Gaming expenses in the condensed consolidated statements of operations.
ITEM 1. Financial Statements
FAQ
- What is Bally's's north america interaction & international interactive segments — advertising expense?
- Bally's (BALY) reported north america interaction & international interactive segments — advertising expense of $38M in Q1 2026.
- How has Bally's's north america interaction & international interactive segments — advertising expense changed year-over-year?
- Bally's's north america interaction & international interactive segments — advertising expense increased by 109.9% year-over-year, from $18.1M to $38M.
- What is the long-term trend for Bally's's north america interaction & international interactive segments — advertising expense?
- Over 3 years (2021 to 2024), Bally's's north america interaction & international interactive segments — advertising expense has grown at a 40.9% compound annual growth rate (CAGR), from $60.8M to $170.1M.
- What does north america interaction & international interactive segments — advertising expense mean?
- This metric represents the total marketing and promotional expenditures specifically allocated to the digital and interactive gaming operations across North American and international markets. It captures the investment required to acquire and retain online users, reflecting the company's strategy for scaling its digital footprint in competitive gaming jurisdictions. Monitoring this expense helps investors assess the efficiency of customer acquisition costs relative to the revenue growth generated by the interactive segment.
Ask your AI about Bally's's north america interaction & international interactive segments — advertising expense.
Connect your AI assistant and compare it to peers, right in your chat.
