Bally's BALY North America Interaction & International Interactive Segments — Advertising expense

Similar metrics at other companies

PENNInteractive — Marketing and advertising expense

$29.5M-66.7%

GRPNNorth America — Online marketing

$25.38M-2.1%

MATNorth America — Advertising and promotion expenses

$48.45M+25.6%

GRPNNorth America — Marketing Expense

$26.92M+1.7%

UAANorth America — Marketing Expense

$40.48M-37.5%

BVSInternational Segment — Adjusted marketing expense

$753K-13.5%

Questions, answered.

What is Bally's's north america interaction & international interactive segments — advertising expense?

Bally's (BALY) reported north america interaction & international interactive segments — advertising expense of $38M in Q1 2026.

How has Bally's's north america interaction & international interactive segments — advertising expense changed year-over-year?

Bally's's north america interaction & international interactive segments — advertising expense increased by 109.9% year-over-year, from $18.1M to $38M.

What is the long-term trend for Bally's's north america interaction & international interactive segments — advertising expense?

Over 3 years (2021 to 2024), Bally's's north america interaction & international interactive segments — advertising expense has grown at a 40.9% compound annual growth rate (CAGR), from $60.8M to $170.1M.

What does north america interaction & international interactive segments — advertising expense mean?

This metric represents the total marketing and promotional expenditures specifically allocated to the digital and interactive gaming operations across North American and international markets. It captures the investment required to acquire and retain online users, reflecting the company's strategy for scaling its digital footprint in competitive gaming jurisdictions. Monitoring this expense helps investors assess the efficiency of customer acquisition costs relative to the revenue growth generated by the interactive segment.