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Stitch Fix SFIX Business Segments — Advertising expense
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Where this comes from
Reported directly by Stitch Fix in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Stitch Fix’s 10-Q, filed June 11, 2026.
- Filed
- Jun 11, 2026, 4:09 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-042504
| (in thousands) | For the Three Months Ended / May 2, 2026 | For the Three Months Ended / May 3, 2025 | For the Nine Months Ended / May 2, 2026 | For the Nine Months Ended / May 3, 2025 |
|---|---|---|---|---|
| Revenue, net | $340,277 | $325,016 | $1,023,701 | $955,944 |
| Less: | ||||
| Cost of goods sold | 191,439 | 181,458 | 576,594 | 528,720 |
| Advertising expense | 34,863 | 33,248 | 97,654 | 87,686 |
| Stock-based compensation expense | 11,139 | 13,727 | 37,040 | 43,658 |
| Depreciation and amortization expense | 6,116 | 6,860 | 18,662 | 21,360 |
| Interest income | (2,123) | (2,627) | (6,661) | (8,222) |
| Other (income) expense, net | (438) | 59 | (323) | 210 |
Item 1. Item
FAQ
- What is Stitch Fix's business segments — advertising expense?
- Stitch Fix (SFIX) reported business segments — advertising expense of $34.86M in Q1 2026.
- How has Stitch Fix's business segments — advertising expense changed year-over-year?
- Stitch Fix's business segments — advertising expense increased by 4.9% year-over-year, from $33.25M to $34.86M.
- What is the long-term trend for Stitch Fix's business segments — advertising expense?
- Over 2 years (2023 to 2025), Stitch Fix's business segments — advertising expense has grown at a 2.5% compound annual growth rate (CAGR), from $111.58M to $117.25M.
- What does business segments — advertising expense mean?
- This captures the total expenditures dedicated to marketing, customer acquisition, and brand awareness campaigns within the specific segment. It is a critical metric for assessing the return on investment for growth-oriented marketing initiatives.
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