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Stitch Fix SFIX Business Segments — Advertising expense

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Other financials

Income statement

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Revenue$340.3M+4.7%
Gross profit$148.8M+3.7%
Operating income-$4.0M+58.6%
Net income-$1.5M+79.3%
EPS (diluted)-$0.01+83.3%

Balance sheet

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Cash & equivalents$87.3M-19.8%
Total debt$74.5M-24.9%
Total equity$201.5M+0.5%
Total assets$506.0M+4.4%

Cash flow

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Operating cash flow$11.8M-42.6%
CapEx$5.3M+16.3%
Free cash flow$6.5M-59.2%

Valuation

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Market cap$573.73M+16.3%
Enterprise value$560.93M+16.0%
P/S0.4×0.0×

Profitability

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Gross margin43.7%-1.0pp
Operating margin-2.1%-0.8pp
Net margin-1.4%-0.6pp
FCF margin1.4%+0.5pp

Returns & leverage

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Return on equity-9.5%-3.8pp
Debt / equity0.4×-0.1×
Current ratio1.5×-0.3×

Where this comes from

Reported directly by Stitch Fix in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Stitch Fix’s 10-Q, filed June 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Stitch Fix's business segments — advertising expense?
Stitch Fix (SFIX) reported business segments — advertising expense of $34.86M in Q1 2026.
How has Stitch Fix's business segments — advertising expense changed year-over-year?
Stitch Fix's business segments — advertising expense increased by 4.9% year-over-year, from $33.25M to $34.86M.
What is the long-term trend for Stitch Fix's business segments — advertising expense?
Over 2 years (2023 to 2025), Stitch Fix's business segments — advertising expense has grown at a 2.5% compound annual growth rate (CAGR), from $111.58M to $117.25M.
What does business segments — advertising expense mean?
This captures the total expenditures dedicated to marketing, customer acquisition, and brand awareness campaigns within the specific segment. It is a critical metric for assessing the return on investment for growth-oriented marketing initiatives.