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Lemonade LMND Business Segments — Advertising expenses

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Other financials

Income statement

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Revenue$258.0M+70.6%
Net income-$35.8M+42.6%
EPS (diluted)-$0.47+45.3%

Balance sheet

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Cash & equivalents$386.5M+20.9%
Total debt$20.8M-4.6%
Total equity$518.0M-5.0%
Total assets$2.0B+5.5%

Cash flow

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Operating cash flow-$600.0K+98.7%
CapEx$3.5M+52.2%
Free cash flow-$4.1M+91.7%

Valuation

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Market cap$4.01B+6.4%
Enterprise value$3.65B+7.1%
P/S4.8×-1.5×

Profitability

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Net margin-16.4%-6.0pp
FCF margin-15.4%-6.4pp

Returns & leverage

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Return on equity-26.1%-5.5pp
Debt / equity0.0×

Where this comes from

Reported directly by Lemonade in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Lemonade’s 10-Q, filed April 30, 2026.

Filed
Apr 30, 2026, 3:41 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001691421-26-000034
Line itemThree Months Ended March 31, 20262025
less: Loss and loss adjustment expenses, net133.385.4
Other insurance expense24.126.1
Sales and marketing11.85.1
Advertising expenses54.338.1
Technology development26.922.0
General and administrative35.028.1
Interest expense6.23.3
Depreciation and amortization2.74.5

Item 1. Financial Statements.

FAQ

What is Lemonade's business segments — advertising expenses?
Lemonade (LMND) reported business segments — advertising expenses of $54.3M in Q1 2026.
How has Lemonade's business segments — advertising expenses changed year-over-year?
Lemonade's business segments — advertising expenses increased by 42.5% year-over-year, from $38.1M to $54.3M.
What is the long-term trend for Lemonade's business segments — advertising expenses?
Over 3 years (2022 to 2025), Lemonade's business segments — advertising expenses has grown at a 28.4% compound annual growth rate (CAGR), from $88.5M to $187.3M.
What does business segments — advertising expenses mean?
Represents the specific portion of marketing spend allocated to paid media, digital advertising campaigns, and lead generation efforts. This metric highlights the company's investment in top-of-funnel growth and brand awareness. It is essential for calculating the efficiency of marketing spend in converting prospects into active insurance customers.

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