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Bob's Discount Furniture BOBS Business Segments — Advertising expenses
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Where this comes from
Reported directly by Bob's Discount Furniture in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Bob's Discount Furniture’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001628280-26-054345
| (in thousands) | Three-Month Fiscal Period Ended / June 28, 2026 | Three-Month Fiscal Period Ended / June 29, 2025 | Six-Month Fiscal Period Ended / June 28, 2026 | Six-Month Fiscal Period Ended / June 29, 2025 |
|---|---|---|---|---|
| Cost of sales(1) | 296,224 | 301,414 | 614,076 | 593,945 |
| Depreciation and amortization | 19,682 | 17,307 | 38,297 | 34,065 |
| Store and corporate expenses | 182,383 | 170,353 | 362,905 | 338,347 |
| Advertising expenses | 37,289 | 32,103 | 75,546 | 64,902 |
| Pre-opening expenses(2) | 3,931 | 2,985 | 6,835 | 4,780 |
| Other segment items(3) | 1,570 | (3,283) | 4,226 | (96) |
| Interest expense(4) | 1,888 | 1,221 | 17,192 | 2,124 |
| Interest income | (1,616) | (263) | (1,813) | (663) |
Item 1. Financial Statements
FAQ
- What is Bob's Discount Furniture's business segments — advertising expenses?
- Bob's Discount Furniture (BOBS) reported business segments — advertising expenses of $37.29M in Q2 2026.
- What does business segments — advertising expenses mean?
- This captures the costs incurred for marketing, promotional campaigns, and media spend specifically aimed at driving traffic to the segment's retail stores or e-commerce platform. It is a key driver of customer acquisition and brand awareness.
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