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Penske Automotive Group PAG Retail automotive dealership — Advertising expenses

Other segment segments

Retail commercial truck dealership
$700K-22.2%
Non-Automotive Investments
$0—

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Other financials

Income statement

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Revenue$7.9B-1.1%
Gross profit$1.3B-1.7%
Operating income$289.0M-12.3%
Net income$234.5M-9.0%
EPS (diluted)$3.56-7.8%

Balance sheet

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Cash & equivalents$83.7M-32.1%
Total debt$5.2B+22.5%
Total equity$5.7B+5.0%
Total assets$18.3B+8.2%

Cash flow

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Operating cash flow$215.0M-26.1%
CapEx$62.6M-26.1%
Free cash flow$152.4M-26.1%

Valuation

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Market cap$11.52B+2.3%
Enterprise value$16.62B+8.8%
P/E12.6×+1.4×
P/S0.4×0.0×

Profitability

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Gross margin18.3%+0.1pp
Operating margin4%-0.3pp
Net margin2.9%-0.2pp
FCF margin1.9%-0.3pp

Returns & leverage

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Return on equity16.5%-3.1pp
Debt / equity0.9×+0.1×
Current ratio1×+0.1×

Where this comes from

Reported directly by Penske Automotive Group in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Penske Automotive Group’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Penske Automotive Group's retail automotive dealership — advertising expenses?
Penske Automotive Group (PAG) reported retail automotive dealership — advertising expenses of $29.8M in Q1 2026.
How has Penske Automotive Group's retail automotive dealership — advertising expenses changed year-over-year?
Penske Automotive Group's retail automotive dealership — advertising expenses increased by 0.3% year-over-year, from $29.7M to $29.8M.
What is the long-term trend for Penske Automotive Group's retail automotive dealership — advertising expenses?
Over 3 years (2022 to 2025), Penske Automotive Group's retail automotive dealership — advertising expenses has grown at a 3.3% compound annual growth rate (CAGR), from $116.7M to $128.6M.
What does retail automotive dealership — advertising expenses mean?
The total amount spent on marketing and advertising to attract customers to the dealerships.
How do you interpret retail automotive dealership — advertising expenses?
An increase may signal aggressive growth efforts or a response to competitive pressure, while a decrease may indicate cost-saving initiatives.
How does retail automotive dealership — advertising expenses compare across companies?
Standard SG&A expense category; comparable across all retail and consumer-facing industries.