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Penske Automotive Group PAG Retail automotive dealership — Advertising expenses
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Where this comes from
Reported directly by Penske Automotive Group in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Penske Automotive Group’s 10-Q, filed April 30, 2026.
- Filed
- Apr 30, 2026, 4:07 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-028868
| Three Months Ended March 31, | Retail Automotive | Retail Commercial Truck | Other | Non-Automotive Investments | Total |
|---|---|---|---|---|---|
| 2026 | $483.4 | $63.2 | $20.0 | — | $566.6 |
| 2025 | 472.6 | 65.9 | 18.8 | — | 557.3 |
| Advertising expenses | |||||
| 2026 | $29.8 | $0.7 | $0.6 | — | $31.1 |
| 2025 | 29.7 | 0.9 | 0.3 | — | 30.9 |
| Rent & related expenses | |||||
| 2026 | $105.3 | $6.8 | $4.4 | — | $116.5 |
| 2025 | 99.0 | 6.6 | 3.6 | — | 109.2 |
Item 1. Financial Statements
FAQ
- What is Penske Automotive Group's retail automotive dealership — advertising expenses?
- Penske Automotive Group (PAG) reported retail automotive dealership — advertising expenses of $29.8M in Q1 2026.
- How has Penske Automotive Group's retail automotive dealership — advertising expenses changed year-over-year?
- Penske Automotive Group's retail automotive dealership — advertising expenses increased by 0.3% year-over-year, from $29.7M to $29.8M.
- What is the long-term trend for Penske Automotive Group's retail automotive dealership — advertising expenses?
- Over 3 years (2022 to 2025), Penske Automotive Group's retail automotive dealership — advertising expenses has grown at a 3.3% compound annual growth rate (CAGR), from $116.7M to $128.6M.
- What does retail automotive dealership — advertising expenses mean?
- Costs incurred for marketing, promotional activities, and digital advertising to drive traffic to dealerships and increase vehicle sales. This is a discretionary expense used to maintain brand visibility and support sales volume in a competitive market.
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