Wingstop WING Restaurants Segment — Advertising expenses
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Where this comes from
Reported directly by Wingstop in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Wingstop’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Wingstop's restaurants segment — advertising expenses?
- Wingstop (WING) reported restaurants segment — advertising expenses of $67.31M in Q1 2026.
- How has Wingstop's restaurants segment — advertising expenses changed year-over-year?
- Wingstop's restaurants segment — advertising expenses increased by 2.3% year-over-year, from $65.8M to $67.31M.
- What is the long-term trend for Wingstop's restaurants segment — advertising expenses?
- Over 3 years (2022 to 2025), Wingstop's restaurants segment — advertising expenses has grown at a 28.6% compound annual growth rate (CAGR), from $123.07M to $261.55M.
- What does restaurants segment — advertising expenses mean?
- Reflects the total investment in marketing, promotional campaigns, and brand awareness initiatives specifically allocated to the restaurant segment. This spending is intended to drive store traffic and support long-term brand equity.