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Insperity NSP Advertising

Advertising at other companies

Blackbaud logo
BlackbaudBLKB
$4.03M+0.6%
Whirlpool logo
WhirlpoolWHR
$69M+4.5%
Valvoline logo
ValvolineVVV
$18.58M+7.1%
Cavco Industries logo
Cavco IndustriesCVCO
$1.33M+15.2%
Vertex, Inc. logo
Vertex, Inc.VERX
$5.78M-12.1%
Insperity logo
InsperityNSP
$11M+57.1%

Other financials

Income statement

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Revenue$1.9B+1.7%
Gross profit$302.0M-2.6%
Operating income$62.0M-8.8%
Net income$33.0M-35.3%
EPS (diluted)$0.88-34.8%

Balance sheet

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Cash & equivalents$24.0M+60.0%
Total debt$430.0M-1.4%
Total equity$67.0M-43.7%
Total assets$2.2B+2.5%

Cash flow

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Operating cash flow-$67.0M+84.9%
CapEx$6.0M0.0%
Free cash flow-$73.0M+83.7%

Valuation

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Market cap$1.45B-69.3%
Enterprise value$1.86B-61.9%
P/S0.2×-0.5×

Profitability

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Gross margin13%-2.3pp
Operating margin-0.2%
Net margin-0.4%-1.4pp
FCF margin0.8%+0.5pp

Returns & leverage

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Return on equity-26.9%-82.5pp
Debt / equity6.4×+2.8×
Current ratio1.1×0.0×

Where this comes from

Reported directly by Insperity in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Insperity’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Insperity's advertising?
Insperity (NSP) reported advertising of $11M in Q1 2026.
How has Insperity's advertising changed year-over-year?
Insperity's advertising increased by 57.1% year-over-year, from $7M to $11M.
What is the long-term trend for Insperity's advertising?
Over 4 years (2021 to 2025), Insperity's advertising has grown at a 6.9% compound annual growth rate (CAGR), from $29.1M to $38M.
What does advertising mean?
This includes all expenditures related to promotional activities, marketing campaigns, and brand awareness initiatives designed to attract new business. It reflects the company's investment in market positioning and lead generation to drive top-line growth. Evaluating this expense relative to revenue growth provides insight into the effectiveness of the company's marketing spend and its competitive positioning.