Skip to content
OpenCapital
Get started

Blackbaud BLKB Advertising

Advertising at other companies

Blackbaud logo
BlackbaudBLKB
$4.03M+0.6%
Whirlpool logo
WhirlpoolWHR
$69M+4.5%
Valvoline logo
ValvolineVVV
$18.58M+7.1%
Cavco Industries logo
Cavco IndustriesCVCO
$1.33M+15.2%
Vertex, Inc. logo
Vertex, Inc.VERX
$5.78M-12.1%
Insperity logo
InsperityNSP
$11M+57.1%

Other financials

Income statement

See full
Revenue$281.1M+4.2%
Gross profit$166.6M+7.4%
Operating income$51.4M+161%
Net income$31.1M+620%
EPS (diluted)$0.67+644%

Balance sheet

See full
Cash & equivalents$452.8M-0.8%
Total debt$1.2B-1.2%
Total equity$34.6M+97.7%
Total assets$2.1B+0.3%

Cash flow

See full
Operating cash flow$51.5M+3,607%
CapEx$1.7M+142%
Free cash flow$49.8M+7,013%

Valuation

See full
Market cap$1.27B-42.0%
Enterprise value$2.01B-33.9%
P/E8.9×—
P/S1.1×-0.8×

Profitability

See full
Gross margin59.2%+3.7pp
Operating margin19.5%+12.7pp
Net margin12.4%+7.4pp
FCF margin26.9%+7.3pp

Returns & leverage

See full
Return on equity545%+467pp
Debt / equity34.6×-34.6×
Current ratio0.7×0.0×

Where this comes from

Reported directly by Blackbaud in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Blackbaud’s 10-K, filed February 18, 2026, on SEC EDGAR. View the filing →

Ask your AI about Blackbaud's advertising.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Blackbaud's advertising?
Blackbaud (BLKB) reported advertising of $4.03M in Q4 2025.
How has Blackbaud's advertising changed year-over-year?
Blackbaud's advertising increased by 0.6% year-over-year, from $4M to $4.03M.
What is the long-term trend for Blackbaud's advertising?
Over 4 years (2021 to 2025), Blackbaud's advertising has grown at a 22.7% compound annual growth rate (CAGR), from $7.1M to $16.1M.
What does advertising mean?
The total costs incurred for advertising, marketing, and promotional activities intended to drive customer acquisition and brand awareness. This expense is a primary driver of top-line growth and market penetration.