Mattel MAT North America — Advertising and promotion expenses

Other segment segments

Similar metrics at other companies

UAANorth America — Marketing Expense

$40.48M-37.5%

WDFCAmericas — Advertising and sales promotion

$3.76M+25.9%

PVHAmericas Segment — Marketing Expense

$21.2M-9.4%

SSD

SSDNorth America — Selling expense

$39.73M-3.3%

KMBNA — Advertising and Promotion Expense

$187M+13.3%

OMCNorth America — Revenue

$3.89B+84.0%

Questions, answered.

What is Mattel's north america — advertising and promotion expenses?

Mattel (MAT) reported north america — advertising and promotion expenses of $48.45M in Q1 2026.

How has Mattel's north america — advertising and promotion expenses changed year-over-year?

Mattel's north america — advertising and promotion expenses increased by 25.6% year-over-year, from $38.59M to $48.45M.

What is the long-term trend for Mattel's north america — advertising and promotion expenses?

Over 3 years (2022 to 2025), Mattel's north america — advertising and promotion expenses has grown at a -1.4% compound annual growth rate (CAGR), from $255.54M to $244.98M.

What does north america — advertising and promotion expenses mean?

Reflects the total investment in marketing campaigns, media spend, and promotional activities designed to drive brand awareness and consumer demand in North America. These expenditures are critical for sustaining the lifecycle of toy brands and driving seasonal sales volume. High efficiency in this area indicates strong brand equity and effective customer acquisition.