How has WD-40 Company's americas — advertising and sales promotion changed year-over-year?

WD-40 Company's americas — advertising and sales promotion increased by 25.9% year-over-year, from $2.99M to $3.76M.

What does americas — advertising and sales promotion mean?

Expenditures dedicated to marketing campaigns, brand awareness, and promotional activities within the Americas segment. This metric reflects the company's investment in driving consumer demand and maintaining brand loyalty in a competitive retail environment.

WD-40 Company WDFC Americas — Advertising and sales promotion

Other segment segments

EIMEA

$3.63M+17.0%

Asia-Pacific

$1.43M+9.0%

Similar metrics at other companies

AAPLAmericas — Sales & Marketing

$2.61B+6.5%

TAPAmericas — Sales & Marketing

$229M-3.7%

PVHAmericas Segment — Marketing Expense

$21.2M-9.4%

MATNorth America — Advertising and promotion expenses

$48.45M+25.6%

OMCAmericas — Revenue

$4.08B+84.8%

ANFAmericas — Net Sales

$899.94M+2.9%

Other financials

Income statement

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Revenue$161.7M+10.7%

Gross profit$89.9M+12.8%

Operating income$26.3M+12.9%

Net income$20.3M-31.9%

EPS (diluted)$1.50-31.5%

Balance sheet

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Cash & equivalents$50.3M-5.0%

Total debt$126.2M-18.6%

Total equity$269.0M+11.1%

Total assets$473.7M+3.4%

Cash flow

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Operating cash flow$14.3M+79.2%

CapEx$1.8M+29.9%

Free cash flow$12.5M+89.4%

Valuation

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Market cap$3.06B-0.6%

Enterprise value$3.13B-1.4%

P/E38.2×+2.2×

P/S4.8×-0.2×

Profitability

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Gross margin55.7%+1.5pp

Operating margin16.5%+0.2pp

Net margin12.6%-1.4pp

FCF margin13.2%+2.4pp

Returns & leverage

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Return on equity31.3%-6.0pp

Debt / equity0.5×-0.2×

Current ratio2.8×+0.4×

Where this comes from

Reported directly by WD-40 Company in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: WD-40 Company’s 10-Q, filed April 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is WD-40 Company's americas — advertising and sales promotion?: WD-40 Company (WDFC) reported americas — advertising and sales promotion of $3.76M in Q4 2025.
How has WD-40 Company's americas — advertising and sales promotion changed year-over-year?: WD-40 Company's americas — advertising and sales promotion increased by 25.9% year-over-year, from $2.99M to $3.76M.
What does americas — advertising and sales promotion mean?: Expenditures dedicated to marketing campaigns, brand awareness, and promotional activities within the Americas segment. This metric reflects the company's investment in driving consumer demand and maintaining brand loyalty in a competitive retail environment.