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WD-40 Company WDFC Americas — Advertising and sales promotion

Other segment segments

EIMEA
$4.48M+24.7%
Asia-Pacific
$1.79M-6.7%

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Other financials

Income statement

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Revenue$195.1M+24.3%
Gross profit$110.4M+25.3%
Operating income$40.3M+47.4%
Net income$30.2M+44.0%
EPS (diluted)$2.24+45.5%

Balance sheet

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Cash & equivalents$59.1M+14.4%
Total debt$129.7M+11.3%
Total equity$278.7M+8.4%
Total assets$499.8M+9.6%

Cash flow

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Operating cash flow$30.5M-12.9%
CapEx$1.2M+8.4%
Free cash flow$29.3M-13.6%

Valuation

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Market cap$3.15B+6.7%
Enterprise value$3.22B-1.4%
P/E35.3×+1.2×
P/S4.7×-0.1×

Profitability

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Gross margin55.8%+0.9pp
Operating margin17.5%+1.2pp
Net margin13.2%-0.9pp
FCF margin11.8%-1.5pp

Returns & leverage

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Return on equity33.3%-2.8pp
Debt / equity0.5×-0.2×
Current ratio2.7×-0.2×

Where this comes from

Reported directly by WD-40 Company in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: WD-40 Company’s 10-Q, filed July 9, 2026.

Filed
Jul 9, 2026, 4:16 PM EDT
Fiscal quarter
Q3 FY2026
Calendar quarter
Q2 2026
Accession
0000105132-26-000061
For the Three Months EndedAmericasEIMEAAsia-PacificTotal
Gross Profit$56,195$38,780$15,448$110,423
Operating Expenses:
Department Expenses(1)18,28814,9343,84337,065
Advertising and sales promotion5,6664,4811,79211,939
Freight3,0402,1456105,795
Depreciation (in operating departments) and Amortization (2)1,731764662,561
Income from operations - reportable segments$27,470$16,456$9,137$53,063
Unallocated Corporate(3)(12,727)

Item 1. Financial Statements (Unaudited)

FAQ

What is WD-40 Company's americas — advertising and sales promotion?
WD-40 Company (WDFC) reported americas — advertising and sales promotion of $5.67M in Q1 2026.
How has WD-40 Company's americas — advertising and sales promotion changed year-over-year?
WD-40 Company's americas — advertising and sales promotion increased by 55.4% year-over-year, from $3.65M to $5.67M.
What is the long-term trend for WD-40 Company's americas — advertising and sales promotion?
Over 2 years (2023 to 2025), WD-40 Company's americas — advertising and sales promotion has grown at a 12.4% compound annual growth rate (CAGR), from $11.73M to $14.81M.
What does americas — advertising and sales promotion mean?
Expenditures dedicated to marketing campaigns, brand awareness, and promotional activities within the Americas segment. This metric reflects the company's investment in driving consumer demand and maintaining brand loyalty in a competitive retail environment.

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