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Washington Trust Bancorp WASH Banking — Advertising and promotion
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Where this comes from
Reported directly by Washington Trust Bancorp in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Washington Trust Bancorp’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 10:23 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000737468-26-000114
| (Dollars in thousands) / Three months ended June 30, | Banking / 2026 | Banking / 2025 | Wealth Management Services / 2026 | Wealth Management Services / 2025 | Consolidated Total / 2026 | Consolidated Total / 2025 |
|---|---|---|---|---|---|---|
| Equipment | 830 | 855 | 57 | 75 | 887 | 930 |
| Legal, audit and professional fees | 578 | 525 | 246 | 201 | 824 | 726 |
| FDIC deposit insurance costs | 952 | 1,235 | — | — | 952 | 1,235 |
| Advertising and promotion | 653 | 601 | 118 | 116 | 771 | 717 |
| Amortization of intangibles | — | — | 156 | 203 | 156 | 203 |
| Other expenses | 2,139 | 2,095 | 555 | 533 | 2,694 | 2,628 |
| Total noninterest expenses | 31,000 | 28,512 | 7,597 | 8,018 | 38,597 | 36,530 |
| Income before income taxes | 16,453 | 14,793 | 3,815 | 2,340 | 20,268 | 17,133 |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Washington Trust Bancorp's banking — advertising and promotion?
- Washington Trust Bancorp (WASH) reported banking — advertising and promotion of $653K in Q2 2026.
- How has Washington Trust Bancorp's banking — advertising and promotion changed year-over-year?
- Washington Trust Bancorp's banking — advertising and promotion increased by 8.7% year-over-year, from $601K to $653K.
- What is the long-term trend for Washington Trust Bancorp's banking — advertising and promotion?
- Over 3 years (2022 to 2025), Washington Trust Bancorp's banking — advertising and promotion has grown at a 4.5% compound annual growth rate (CAGR), from $2.14M to $2.44M.
- What does banking — advertising and promotion mean?
- This metric captures the expenditures dedicated to marketing, branding, and customer acquisition efforts within the banking segment. It reflects the company's investment in growing its deposit base, loan portfolio, and overall market presence through promotional activities.
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