What does intelligence — advertising and promotion mean?

This metric measures the marketing and outreach spend dedicated to acquiring customers or building brand awareness for the Intelligence segment's solutions. It is a primary driver of top-line growth and market penetration.

Triumph Financial (TFIN) Intelligence — Advertising and promotion

Screener

Other segment segments

Factoring

$383K+71.7%

Payments

$333K-50.2%

Banking

$317K-43.1%

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$135K+8.0%

MRBKWealth — Advertising and promotion

$192K+93.9%

GOL

GOLFGolf Gear — Advertising and promotion

$3.93M+0.6%

CUBIReportable Segment — Advertising and promotion

$481K+4.3%

Other financials

Income statement

See full

Revenue$120.2M+11.3%

Net income$11.4M+157%

EPS (diluted)$0.44+193%

Balance sheet

See full

Cash & equivalents$896.8M+218%

Total debt$25.1M-14.9%

Total equity$963.3M+5.6%

Total assets$7.4B+14.0%

Cash flow

See full

Operating cash flow$46.2M+371%

CapEx$3.5M+15.0%

Free cash flow$42.7M—

Valuation

See full

Market cap$1.81B+39.4%

P/E46.9×-48.5×

P/S4×+0.9×

Profitability

See full

Net margin8.5%+5.2pp

FCF margin13.3%—

Returns & leverage

See full

Return on equity4.1%+2.6pp

Debt / equity0×0.0×

Where this comes from

Reported directly by Triumph Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Triumph Financial’s 10-Q, filed July 21, 2026.

Filed: Jul 21, 2026, 4:18 PM EDT
Fiscal quarter: Q2 FY2026
Calendar quarter: Q2 2026
Accession: 0001539638-26-000029

(Dollars in thousands) / Three Months Ended June 30, 2026	Banking	Factoring	Payments	Intelligence	Total / Segments	Corporate / and Other(1)	Consolidated
FDIC insurance and other regulatory assessments	1,167	—	—	—	1,167	—	1,167
Professional fees	4,356	436	300	112	5,204	1,885	7,089
Amortization of intangible assets	269	111	812	1,283	2,475	11	2,486
Advertising and promotion	317	383	333	24	1,057	348	1,405
Communications and technology	3,405	2,459	3,106	358	9,328	2,622	11,950
Software amortization	—	1,117	1,932	77	3,126	351	3,477
Travel and entertainment	210	156	219	115	700	508	1,208
Other	2,912	567	1,583	269	5,331	1,070	6,401

Item 1. Financial Statements

FAQ

What is Triumph Financial's intelligence — advertising and promotion?: Triumph Financial (TFIN) reported intelligence — advertising and promotion of $24K in Q2 2026.
How has Triumph Financial's intelligence — advertising and promotion changed year-over-year?: Triumph Financial's intelligence — advertising and promotion increased by 9.1% year-over-year, from $22K to $24K.
What does intelligence — advertising and promotion mean?: This metric measures the marketing and outreach spend dedicated to acquiring customers or building brand awareness for the Intelligence segment's solutions. It is a primary driver of top-line growth and market penetration.