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Customers Bancorp CUBI Reportable Segment — Advertising and promotion
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Where this comes from
Reported directly by Customers Bancorp in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Customers Bancorp’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 4:38 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001488813-26-000095
| Segment profit or loss / (amounts in thousands, except per share data) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Loan servicing | 3,710 | 4,053 | 7,569 | 8,683 |
| Occupancy (2) | 3,495 | 3,551 | 7,451 | 6,963 |
| FDIC assessments, non-income taxes and regulatory fees | 4,585 | 11,906 | 12,800 | 23,656 |
| Advertising and promotion | 481 | 461 | 1,035 | 989 |
| Other (3) | 10,907 | 7,832 | 18,987 | 15,977 |
| Total non-interest expense | 114,891 | 106,626 | 226,879 | 209,397 |
| Income before income tax expense | 89,451 | 78,902 | 179,758 | 90,790 |
| Income tax expense | 17,891 | 17,963 | 38,545 | 16,939 |
Item 1. Customers Bancorp, Inc. Consolidated Financial Statements as of June 30, 2026 and for the three and six month periods ended June 30, 2026 and 2025 (unaudited)
FAQ
- What is Customers Bancorp's reportable segment — advertising and promotion?
- Customers Bancorp (CUBI) reported reportable segment — advertising and promotion of $481K in Q2 2026.
- What does reportable segment — advertising and promotion mean?
- This metric tracks the expenditures dedicated to marketing, brand awareness, and customer acquisition campaigns. It reflects the bank's investment in growing its deposit base and expanding its loan portfolio through external outreach. Analyzing this helps investors understand the bank's growth strategy and the cost-effectiveness of its customer acquisition efforts.
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