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Triumph Financial TFIN Banking — Advertising and promotion

Other segment segments

Factoring
$383K+71.7%
Payments
$333K-50.2%
Intelligence
$24K+9.1%

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Other financials

Income statement

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Revenue$120.2M+11.3%
Net income$11.4M+157%
EPS (diluted)$0.44+193%

Balance sheet

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Cash & equivalents$896.8M+218%
Total debt$25.1M-14.9%
Total equity$963.3M+5.6%
Total assets$7.4B+14.0%

Cash flow

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Operating cash flow$46.2M+371%
CapEx$3.5M+15.0%
Free cash flow$42.7M

Valuation

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Market cap$1.81B+39.4%
P/E46.9×-48.5×
P/S+0.9×

Profitability

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Net margin8.5%+5.2pp
FCF margin13.3%

Returns & leverage

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Return on equity4.1%+2.6pp
Debt / equity0.0×

Where this comes from

Reported directly by Triumph Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Triumph Financial’s 10-Q, filed July 21, 2026.

Filed
Jul 21, 2026, 4:18 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001539638-26-000029
(Dollars in thousands) / Three Months Ended June 30, 2026BankingFactoringPaymentsIntelligenceTotal / SegmentsCorporate / and Other(1)Consolidated
FDIC insurance and other regulatory assessments1,1671,1671,167
Professional fees4,3564363001125,2041,8857,089
Amortization of intangible assets2691118121,2832,475112,486
Advertising and promotion317383333241,0573481,405
Communications and technology3,4052,4593,1063589,3282,62211,950
Software amortization1,1171,932773,1263513,477
Travel and entertainment2101562191157005081,208
Other2,9125671,5832695,3311,0706,401

Item 1. Financial Statements

FAQ

What is Triumph Financial's banking — advertising and promotion?
Triumph Financial (TFIN) reported banking — advertising and promotion of $317K in Q2 2026.
How has Triumph Financial's banking — advertising and promotion changed year-over-year?
Triumph Financial's banking — advertising and promotion decreased by 43.1% year-over-year, from $557K to $317K.
What is the long-term trend for Triumph Financial's banking — advertising and promotion?
Over 3 years (2022 to 2025), Triumph Financial's banking — advertising and promotion has grown at a -17.3% compound annual growth rate (CAGR), from $3.35M to $1.89M.
What does banking — advertising and promotion mean?
Measures the expenditures dedicated to marketing campaigns, brand awareness, and customer acquisition efforts for banking products and services. This metric indicates the bank's investment in growth and its competitive positioning in the market.

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