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Washington Trust Bancorp WASH Wealth Management Services — Advertising and promotion
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Where this comes from
Reported directly by Washington Trust Bancorp in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Washington Trust Bancorp’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 10:23 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000737468-26-000114
| (Dollars in thousands) / Three months ended June 30, | Banking / 2026 | Banking / 2025 | Wealth Management Services / 2026 | Wealth Management Services / 2025 | Consolidated Total / 2026 | Consolidated Total / 2025 |
|---|---|---|---|---|---|---|
| Equipment | 830 | 855 | 57 | 75 | 887 | 930 |
| Legal, audit and professional fees | 578 | 525 | 246 | 201 | 824 | 726 |
| FDIC deposit insurance costs | 952 | 1,235 | — | — | 952 | 1,235 |
| Advertising and promotion | 653 | 601 | 118 | 116 | 771 | 717 |
| Amortization of intangibles | — | — | 156 | 203 | 156 | 203 |
| Other expenses | 2,139 | 2,095 | 555 | 533 | 2,694 | 2,628 |
| Total noninterest expenses | 31,000 | 28,512 | 7,597 | 8,018 | 38,597 | 36,530 |
| Income before income taxes | 16,453 | 14,793 | 3,815 | 2,340 | 20,268 | 17,133 |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Washington Trust Bancorp's wealth management services — advertising and promotion?
- Washington Trust Bancorp (WASH) reported wealth management services — advertising and promotion of $118K in Q2 2026.
- How has Washington Trust Bancorp's wealth management services — advertising and promotion changed year-over-year?
- Washington Trust Bancorp's wealth management services — advertising and promotion increased by 1.7% year-over-year, from $116K to $118K.
- What is the long-term trend for Washington Trust Bancorp's wealth management services — advertising and promotion?
- Over 3 years (2022 to 2025), Washington Trust Bancorp's wealth management services — advertising and promotion has grown at a 2.3% compound annual growth rate (CAGR), from $449K to $480K.
- What does wealth management services — advertising and promotion mean?
- This metric tracks the marketing and promotional expenditures dedicated to acquiring new wealth management clients and enhancing brand visibility. It serves as a key indicator of the firm's investment in business development and client acquisition strategies.
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