What is WD-40 Company's EIMEA — advertising and sales promotion?

WD-40 Company (WDFC) reported EIMEA — advertising and sales promotion of $3.63M in Q4 2025.

How has WD-40 Company's EIMEA — advertising and sales promotion changed year-over-year?

WD-40 Company's EIMEA — advertising and sales promotion increased by 17.0% year-over-year, from $3.1M to $3.63M.

What does EIMEA — advertising and sales promotion mean?

Captures the investment in marketing, advertising campaigns, and promotional activities specifically targeted at the EIMEA market. This metric is critical for assessing the company's commitment to brand building and customer acquisition in the region.

WD-40 Company WDFC EIMEA — Advertising and sales promotion

Other segment segments

Americas

$3.76M+25.9%

Asia-Pacific

$1.43M+9.0%

Similar metrics at other companies

FULEIMEA — Revenue (Gross)

$232.94M-1.4%

IREMEIA — Revenue

$658.6M+16.1%

PVHEMEA Segment — Marketing Expense

$35.5M+25.4%

LINEMEA — Sales

$2.17B+6.9%

TAPEMEA&APAC — Sales & Marketing

$49.9M+3.1%

DOWEMEAI 1 — Revenue

$3.18B-2.7%

Other financials

Income statement

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Revenue$161.7M+10.7%

Gross profit$89.9M+12.8%

Operating income$26.3M+12.9%

Net income$20.3M-31.9%

EPS (diluted)$1.50-31.5%

Balance sheet

See full

Cash & equivalents$50.3M-5.0%

Total debt$126.2M-18.6%

Total equity$269.0M+11.1%

Total assets$473.7M+3.4%

Cash flow

See full

Operating cash flow$14.3M+79.2%

CapEx$1.8M+29.9%

Free cash flow$12.5M+89.4%

Valuation

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Market cap$3.06B-0.6%

Enterprise value$3.13B-1.4%

P/E38.2×+2.2×

P/S4.8×-0.2×

Profitability

See full

Gross margin55.7%+1.5pp

Operating margin16.5%+0.2pp

Net margin12.6%-1.4pp

FCF margin13.2%+2.4pp

Returns & leverage

See full

Return on equity31.3%-6.0pp

Debt / equity0.5×-0.2×

Current ratio2.8×+0.4×

Where this comes from

Reported directly by WD-40 Company in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: WD-40 Company’s 10-Q, filed April 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is WD-40 Company's EIMEA — advertising and sales promotion?: WD-40 Company (WDFC) reported EIMEA — advertising and sales promotion of $3.63M in Q4 2025.
How has WD-40 Company's EIMEA — advertising and sales promotion changed year-over-year?: WD-40 Company's EIMEA — advertising and sales promotion increased by 17.0% year-over-year, from $3.1M to $3.63M.
What does EIMEA — advertising and sales promotion mean?: Captures the investment in marketing, advertising campaigns, and promotional activities specifically targeted at the EIMEA market. This metric is critical for assessing the company's commitment to brand building and customer acquisition in the region.