Graham Holdings GHC Education — Advertising and Marketing Expense
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Where this comes from
Reported directly by Graham Holdings in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Graham Holdings’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Graham Holdings's education — advertising and marketing expense?
- Graham Holdings (GHC) reported education — advertising and marketing expense of $19.43M in Q1 2026.
- How has Graham Holdings's education — advertising and marketing expense changed year-over-year?
- Graham Holdings's education — advertising and marketing expense increased by 1.1% year-over-year, from $19.22M to $19.43M.
- What is the long-term trend for Graham Holdings's education — advertising and marketing expense?
- Over 3 years (2022 to 2025), Graham Holdings's education — advertising and marketing expense has grown at a 10.5% compound annual growth rate (CAGR), from $58.03M to $78.26M.
- What does education — advertising and marketing expense mean?
- Reflects the expenditure dedicated to student acquisition, brand awareness, and promotional campaigns for educational programs. It is a critical indicator of the segment's growth strategy and the cost required to attract new enrollments.