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Graham Holdings GHC Education — Advertising and Marketing Expense
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Where this comes from
Reported directly by Graham Holdings in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Graham Holdings’s 10-Q, filed July 30, 2026.
- Filed
- Jul 30, 2026, 8:25 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-050826
| (in thousands) | Education | Television Broadcasting | Healthcare | Manufacturing | Automotive | Total Segments |
|---|---|---|---|---|---|---|
| Cost of Revenue (3) | 159,247 | 162,496 | 98,107 | 254,956 | 674,806 | |
| Payroll and Fringe Benefits Expense (4) | 113,770 | 27,745 | 21,086 | 162,601 | ||
| Occupancy Expense | 25,497 | 2,009 | 27,506 | |||
| Advertising and Marketing Expense | 19,569 | 19,569 | ||||
| Networking and Programming Expense | 29,846 | 29,846 | ||||
| Management Services (5) | 2,325 | 2,325 | ||||
| Other Segment Items (6) | 38,875 | 16,232 | 56,899 | 20,037 | 10,918 | 142,961 |
| Earnings Before Interest, Income Taxes, Depreciation, Amortization and Pension Service Cost (EBITDAP) | $60,850 | $35,807 | $28,256 | $15,136 | $10,058 | $150,107 |
Item 1. Financial Statements.
FAQ
- What is Graham Holdings's education — advertising and marketing expense?
- Graham Holdings (GHC) reported education — advertising and marketing expense of $19.57M in Q2 2026.
- How has Graham Holdings's education — advertising and marketing expense changed year-over-year?
- Graham Holdings's education — advertising and marketing expense decreased by 7.7% year-over-year, from $21.19M to $19.57M.
- What is the long-term trend for Graham Holdings's education — advertising and marketing expense?
- Over 3 years (2022 to 2025), Graham Holdings's education — advertising and marketing expense has grown at a 10.5% compound annual growth rate (CAGR), from $58.03M to $78.26M.
- What does education — advertising and marketing expense mean?
- Reflects the expenditure dedicated to student acquisition, brand awareness, and promotional campaigns for educational programs. It is a critical indicator of the segment's growth strategy and the cost required to attract new enrollments.
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